Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

CHICAGO, Jan. 14, 2026 – Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, and platform innovation across the company’s product portfolio. With deep experience in scalable SaaS and applied AI, Zac will drive the continued evolution of Introzy and Sanguine’s broader technology platform.  Sanguine Technology Solutions (STS) today announced the…

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Chelsey Lambert Joins Sanguine Technology Solutions as President & COO to Lead PartnerOps Platform Introzy and Software Suite Expansion

CHICAGO, Jan. 12, 2026 – Sanguine Technology Solutions (STS) proudly announces the appointment of Chelsey Lambert as President and Chief Operating Officer. A recognized leader in SaaS product development, partnership program management, and marketing strategy, Lambert brings nearly two decades of experience to spearhead the launch of Introzy and a suite of purpose-built technology solutions designed to…

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5 Reasons Every Business Needs to Build an ICP First

“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies navigating product-market…

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Why Preventative Health Is the Smartest Financial Strategy for 2025

Why Preventative Health Is the Smartest Financial Strategy for 2025 Health care costs are climbing at their fastest pace in two decades. For employers, the numbers tell a clear story: the old “react and reimburse” model no longer works. With chronic conditions driving nearly 90% of total healthcare spending, preventative healthcare is no longer a…

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