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zac sheffer

Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

By Sue Foley | January 15, 2026 |

CHICAGO, Jan. 14, 2026 – Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, and platform innovation across the company’s product portfolio. With deep experience in scalable SaaS and applied AI, Zac will drive the continued evolution of Introzy and Sanguine’s broader technology platform.  Sanguine Technology Solutions (STS) today announced the…

Chelsey Lambert Announcement

Chelsey Lambert Joins Sanguine Technology Solutions as President & COO to Lead PartnerOps Platform Introzy and Software Suite Expansion

By Sue Foley | January 13, 2026 |

CHICAGO, Jan. 12, 2026 – Sanguine Technology Solutions (STS) proudly announces the appointment of Chelsey Lambert as President and Chief Operating Officer. A recognized leader in SaaS product development, partnership program management, and marketing strategy, Lambert brings nearly two decades of experience to spearhead the launch of Introzy and a suite of purpose-built technology solutions designed to…

Unlocking Sustainable Growth: Key Factors for Startups and Law Firms

By Sue Foley | January 8, 2026 |

Personal injury firms grow best by preparing intake, staffing, and processes before increasing lead volume. Intentional, disciplined growth ensures efficient case conversion and sustainable scaling.

PR firm lead generation

Growth Breaks for PI Firms When Volume Arrives Too Early

By Anthony Bux | January 7, 2026 |

“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indie 500 Champ I work with personal injury firms that want to grow through volume. More cases. More matters. More predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s…

Aesop's Fables

Why Aesop’s Fables Belong in Your Home  (And Your Business)

By Kevin Chern | December 18, 2025 |

  Introducing timeless stories to our kids is one of the simplest ways to prepare them for a complicated world. Aesop’s Fables, in particular, pack entire life lessons into a few short paragraphs. They help children (and adults) understand consequences, character, and relationships long before they step into a classroom or a company. The book…

Sanguine Blog Images (7)

Why Every Business Should Run An Affinity Marketing Program

By Kevin Chern | December 10, 2025 |

“People naturally reciprocate kindness and opportunity. Give first, and watch what comes back.” If you’re investing in a Channel Partner Program to drive leads and growth, but you’re not running a formal Affinity Marketing Program, you’re leaving a powerful source of referrals—and goodwill—completely untapped. A well-structured affinity program that features a curated Marketplace of industry-adjacent, non-competitive vendors is one of the most cost-effective…

Preventative Health

September Preventive Health Resources: ROI Proof, Engagement Trends & A Must-Listen Podcast

By Sanguine Editorial Team | September 16, 2025 |

This month’s roundup brings together three must-have resources: the hard ROI case for preventative health, fresh global engagement data, and a short podcast connecting healthy employees to recruiting and retention. 1. The ROI Case For Preventative Health Preventative health programs are often seen as “nice extras.” But research shows they’re a strategic imperative when designed…

THE CONNECTORS MANIFESTO

The Connector’s Manifesto

By Kevin Chern | June 9, 2025 |

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

Business team discussing cybersecurity in a modern office

Cyber Threats and Data Breaches: How to Build a Resilient Defense Strategy

By Kevin Chern | February 26, 2025 |

The digital economy has unlocked boundless opportunities for businesses, but with opportunity comes risk. Cyber threats and data breaches have become a business owner’s worst nightmare, capable of dismantling years of hard work in a single incident. Whether it’s ransomware attacks, phishing schemes, or insider threats, companies must remain proactive in their approach to cybersecurity.…

FCC Featured image

FCC Postpones Implementation of One-on-One Consent Rule: What It Means for Businesses and Consumers

By Kevin Chern | January 30, 2025 |

The Federal Communications Commission (FCC) has recently announced a one-year postponement of the implementation of the one-on-one consent rule outlined in Section 64.1200(f)(9) of its regulations. This rule, designed to combat unlawful text messages, was initially set to take effect on January 27, 2025. However, due to significant legal challenges and compliance concerns, the rule’s…

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