Jen Kalant (2)

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Jen Kalant

President & CPO, Sanguine Partnerships Solutions

Multiplies pipeline, revenue and retention through strategic and scalable partnerships and ecosystem program.

About Jen

Jen Kalant is President of Sanguine Partnership Solutions, where she leads the development and execution of strategic partnership programs for B2B companies. With over 20 years of experience in the partnerships ecosystem, Jen specializes in building scalable partner operations, from strategy and recruitment to enablement and activation.

Prior to joining Sanguine, Jen spent nearly two decades developing go-to-market partnership strategies and building high-performing partner programs. She has deep expertise across the full partnership lifecycle, including program design, partner recruitment and onboarding, co-marketing execution, and revenue optimization.

At Sanguine Partnership Solutions, Jen works with companies to transform referral activity into structured, revenue-generating partner channels. She has developed proprietary frameworks and tools for partnership assessment, ROI modeling, and partner tiering that help organizations scale their partnership operations efficiently. She is based in the Chicago area and is actively involved in the Sanguine Collective's mission to connect businesses with the right solutions through trusted relationships.

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B2B Partnership Strategy

Program Delivery

Sales & Enablement

Leadership

Technology

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WHAT CLIENTS SAY

Her deep expertise in GTM strategy, brand positioning, and growth planning had a huge influence on how we approached complex product launches.
 
— ANGELA MOORE
Smokeball

Published Content

ICP - customer profile

ICP First: The Strategic Foundation for Smarter Growth

Written by Sue Foley “Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind. Working with companies…
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Two long-standing business contacts talking warmly over coffee at a sunlit table

What Is Your Annual Retention Rate, and Why Does It Matter More Than Your New Sales?

Most businesses have never calculated their annual retention rate. Here is how, why it is the most overlooked growth lever, and what to do once you know the number.
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A small business team reviewing a short stack of documents together, one person pointing to a specific item

Why Adding More Leads Rarely Fixes a Sales Funnel That Is Actually Fine

A busy pipeline can still be a broken one. Here is how to tell a lead volume problem from a lead quality problem, and why buying more leads makes a fit problem worse.
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A business leader explaining a point clearly to two attentive colleagues around a meeting table in a bright office

Is Your Positioning the Real Reason Deals Take So Long?

Unclear positioning shows up as a slow sales team or a price problem, not as positioning. Here is how to test whether it is actually your growth constraint, and how to fix it without a rebrand.
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marketing strategy

Before You Spend More, Get Your Marketing Strategy Right

Written by Sue Foley and Jordan Wood When marketing isn’t delivering the expected results, many people’s first reaction is to do more. More campaigns, more content, more outreach. Sometimes increased volume is the answer, but more often than not, the better move is to take a step back, find where your growth engine is actually breaking, and get…
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GTM plan

Why SMBs Struggle to Build a Clear GTM Plan

Written by Sue Foley and Jordan Wood Ambition is rarely the problem when it comes to small-to-midsize business (SMB) growth. Alignment often is. Most SMBs have growth goals, but the path to reach them isn’t always clear. Teams may be selling, marketing, serving customers, and tracking performance, but if they aren’t following the same plan, they can end…
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