After 30 years of building businesses while navigating some of the most complex paths to success, Kevin Chern founded Sanguine Strategic Advisors to lend his insight and experience to other serial entrepreneurs, small business owners and folks in need of a roll-up-your-sleeves innovator, deal maker and doer.

Since 2019, he has served as Chief Executive Officer of Sanguine, which serves businesses with an optimistic, insightful approach to helping business owners solve everyday problems.

The company leverages the experience of a team that has built several businesses with annual revenues of $20 to $60 million and offers advice on marketing, partnerships, financial support, lead conversion, cost cutting, compliance and legal, and business development.

Previously, Kevin founded and was Managing Partner of the largest consumer bankruptcy law firm in the U.S.He led the firm in its mission to improve people's lives by providing the highest quality services, most effective legal strategies and world class customer service. He leveraged systems, technology, operations and the intense subject matter expertise of local bankruptcy practitioners to build America's premier virtual consumer law firm, allowing consumers to interact with their lawyer online. The firm successfully represented tens of thousands of clients each year.

In 2002, Kevin became founder and President of Total Attorneys, the pioneer of lead generation in the legal industry. In his capacity as President, he was a marketing, technology, business development and law firm management consultant to 1100+ law firms nationwide and successfully fought regulatory battles across the country to legitimize lead generation in the legal industry. Over 8 years, he bootstrapped the company to over $30 million in annual revenue.

His companies have been listed three times on the INC. 500 list (#169 in 2008, #219 in 2009 & #94 in 2024) and Crain’s Chicago Business Fast 50 (#2 in 2008 & #4 in 2009). He was named an inaugural member of the Fastcase 50, as one of the country's smartest, most courageous innovators, techies, visionaries, & leaders in the legal space. Kevin is also an inductee in The Chicago Area Entrepreneurship Hall of Fame

Kevin has architected six comprehensive law office CRMs and dozens of legal websites, is an expert in law practice development, having created practices in bankruptcy, consumer protection litigation, bankruptcy litigation, class action litigation, lemon law, personal injury, workers compensation, DUI and tax law.