We Keep Our Ear to the Ground
We speak with dozens of personal injury firms each month to determine which lead sources are delivering the best performance.
We Do the "Deep Dive"
Based on our many years of experience in legal lead generation, we know how to ask lead providers the right questions to determine whether we believe there is a meaningful likelihood that the lead provider is generating high-quality leads. If so, we perform a test across a small handful of our most sophisticated law firm clients to measure the provider's performance in a live environment.
The Circle of Trust
If the lead provider passes Sanguine's testing standards, they earn the privilege of meeting other law firms in our network who seek to take the guessing game out of identifying and working with only the best lead providers in the legal industry.
Stay in the Circle
We constantly monitor our curated lead providers to ensure that they maintain top quality standards and that their average COA stays in line with our clients' needs. As a result, each of our clients can enjoy the benefit of having performance trends measured across a larger sample of firms.
Sanguine Proprietary Testing
We have developed a testing methodology and performance standards to identify high performing lead sources. We work with some of our most-sophisticated and long-standing enterprise client law firms, deploying tens of thousands of dollars and purchasing hundreds of leads to test the lead provider's performance in a live environment. We gather disposition reports and evaluate case quality to analyze case acquisition costs and return on spend.
Our Clients
Agency/Conference
Testimonals
We are a medium size firm that is growing. Wearing several hats within the business, having Sanguine as a resource I can tap into anytime I have an issue or an initiative, or need a new lead source, saves me a bunch of research time! Very easy to work with.
Laura Caimi
Operations Manager - Cofman Townsley
We are a large multi-state law firm in over 25 markets. The majority of our cases come through digital and I am utilizing multiple 3rd party lead providers. Sanguine has been a huge asset to help my team identify and test out lead sources regularly. They know what I am looking for and how to identify strong lead providers. They has saved us hours while allowing us to increase our case totals through with out of box thinking.
Ben Marsden
Executive - Lowe Law Group
Thanks to Sanguine, we found lead providers that truly deliver results, saving us both time and money.
Tyler Wilk
Owner - Wilk Law
Having Sanguine as my eyes and ears on the digital market shifts helps me sleep better at night. I always reach out to get an idea of what kind of marketing strategies are working well for other attorneys and the best trending lead sources to acquire cases. If you let them they will not only help you get more cases, but help increase your average fees!
Jason Eisenberg
Owner - Eisenberg Law Group
Like every other attorney out there I had a poor experience with lead generation which led me to write off the concept. I was referred to Sanguine as a resource to help me identify lead sources that can actually convert into cases. We started conservatively due to my skepticism and it has gradually grown since. A year later 20% of our cases come from 3rd party lead providers, with an attractive cost of aquistion.
Will Pemberton
Owner - Pemberton Injury
As someone whose job it is to convert leads into cases for our law firm, having Sanguine's recommended lead sources has made a world of difference. Not only is the lead quality better and we are signing more cases, but the groups are credible and have genuine interest in being a partnership with our firm.
Alexis Webb
Intake Manager - The Vance Law Firm
Working with Sanguine transformed our lead generation strategy. We already had a big presence broadcast, they have helped us build out 3rd party leads. We now consistently acquire high-quality leads.
I trust Anthony and the Sanguine team. Not only has he introudced us to lead providers that deliver, he has stayed involved in the relationship to ensure our campaign stays on track.
John Bailey
Owner - JMB Injury
Process Timeline
Day 1: Discovery Call
We’ll discuss your goals and needs in detail. During this initial conversation, we’ll typically provide some suggestions and gauge your interest in the type of lead providers that might best suit you.
Day 2: Matchmaking
Based on our discussion, we’ll recommend lead providers that align with your goals, needs and capabilities. From there, you decide on the starting point and which providers you’d like to connect with.
Days 3–4: Meet the Solution Providers
Sanguine will arrange one-on-one calls with the selected lead providers, giving you the opportunity to ask questions and address any concerns. We’ll join these calls to ensure all critical questions are addressed. While you’ll build a direct relationship with the provider.
Day 5: Take Action
(Optional) Debrief with us after the provider calls to review your options and decide which lead source to move forward with. We’ll provide actionable insights and help define the next steps to get started.
Day 45: Check-In Call
Sanguine will track and compare performance metrics to ensure you receive the highest level of service. We’ll reconnect to gather feedback on how things are progressing—what’s working, what’s not—and offer tailored solutions to enhance results. We’ll also relay your feedback to the lead provider to drive continuous improvement as needed.
Sanguine Effect
Being part of the Sanguine Network connects you with quality lead providers—And, it gives you a true partner.
You gain access to unparalleled insight into the performance of lead providers across multiple law firms in various markets. Get answers to the questions you've always wanted to ask: Is this lead source working for others? How effective is it? What strategies are the most successful firms using to achieve their results?
With our comprehensive performance analytics, you can dive deep into the data and uncover actionable insights to enhance your firm's success.
We connect you with quality lead sources—And, we stay actively involved. Sanguine monitors your campaigns to ensure success and collaborates with you on intake and sales processes, helping position your firm to convert leads into cases effectively.
FAQs
We have firsthand experience with lead providers that consistently deliver quality and cost-efficient results. Using proprietary testing and direct performance metrics, we ensure only the best providers make it into our network.
