We Keep Our Ear to the Ground
We speak with dozens of personal injury firms each month to determine which lead sources are delivering the best performance.
We Do the "Deep Dive"
Based on our many years of experience in legal lead generation, we know how to ask lead providers the right questions to determine whether we believe there is a meaningful likelihood that the lead provider is generating high-quality leads. If so, we perform a test across a small handful of our most sophisticated law firm clients to measure the provider's performance in a live environment.
The Circle of Trust
If the lead provider passes Sanguine's testing standards, they earn the privilege of meeting other law firms in our network who seek to take the guessing game out of identifying and working with only the best lead providers in the legal industry.
Stay in the Circle
We constantly monitor our curated lead providers to ensure that they maintain top quality standards and that their average COA stays in line with our clients' needs. As a result, each of our clients can enjoy the benefit of having performance trends measured across a larger sample of firms.
Sanguine Proprietary Testing
We have developed a testing methodology and performance standards to identify high performing lead sources. We work with some of our most-sophisticated and long-standing enterprise client law firms, deploying tens of thousands of dollars and purchasing hundreds of leads to test the lead provider's performance in a live environment. We gather disposition reports and evaluate case quality to analyze case acquisition costs and return on spend.