Sue Foley

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Sue Foley

President & CMO, Sanguine Marketing Solutions

Drives growth for abitious businesses through GTM strategy and marketing initiatives grounded in technology and AI. Deep expertise in global B2B SaaS, services and travel.

About Sue

With two decades working inside fast-moving companies, Sue has built the kind of marketing engines that don’t just run, they shift markets. She’s spent her career shaping categories, strengthening brands, and creating strategies that help teams grow without losing their edge.

As a GTM OS certified professional, she makes messy problems feel workable. Her approach blends solid research with on-the-ground experience, helping CEOs, founders, and executive teams uncover blind spots and build alignment.

Her work centres on sharpening brand and product positioning, developing repeatable plays, and uniting sales, product, customer success, and marketing with clear direction and momentum.

Before leading Sanguine Marketing Solutions, Sue held senior global roles across technology, SaaS, services, and travel, and also built a successful Australian events business from the ground up.

Outside the workday, she leans into the good stuff: music, wine, food, and an ever-growing vinyl collection.

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GTM Strategy

B2B Marketing & Planning

Brand & Messaging

Technology & AI

Design

Sanguine Lead Generation Icons

WHAT CLIENTS SAY

Her deep expertise in GTM strategy, brand positioning, and growth planning had a huge influence on how we approached complex product launches.
 
— ANGELA MOORE
Smokeball

Published Content

How Legendary Results Become a Habit

All businesses pursue excellence. It appears in mission statements, marketing language, and speeches from leadership. Yet in practice, excellence is often treated as an aspiration, not a standard. Something that is celebrated when it happens but not engineered to occur consistently. The gap between companies that occasionally deliver impressive results and those that do so…
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The Competitive Advantage of Inclusive Collaboration

Collaboration and inclusivity shape commercial performance in measurable ways. When teams share information across departments, sales cycles shorten because prospects receive faster answers. When leaders invite diverse perspectives into pricing, product, and client strategy discussions, blind spots shrink, and execution improves. Companies that build inclusive teams often retain employees longer, which reduces hiring costs and…
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The ROI of Accountability: Boosting Client Retention, Margins, and Execution Discipline

Accountability shows up in the income statement long before it shows up in a values deck. When leaders tie ownership to clear metrics, client retention rates, margin targets, or response times, performance improves because someone’s name sits next to the outcome. Teams that track commitments in writing, review missed deadlines in weekly meetings, and connect…
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Nicole Adams

Sanguine Technology Solutions Appoints Nicole Adams as VP of Client Success, Making Client Outcomes a Core Growth Strategy From Day One

CHICAGO, Jan. 17, 2026 – Sanguine Technology Solutions (STS) today announced the appointment of Nicole Adams as Vice President of Client Success, further reinforcing the company’s dedication to prioritizing measurable outcomes for clients scaling through partnerships. At a stage when many early-growth technology companies focus almost exclusively on product velocity and new logo acquisition, STS is making…
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Jen Kalant

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B Companies

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B Companies Sanguine Partnership Solutions today announced the appointment of Jen Kalant as President and Chief Partnerships Officer, alongside the official launch of its Partnerships-as-a-Service (PaaS) model for growing B2B companies. Sanguine Partnership Solutions is part of the…
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zac sheffer

Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

CHICAGO, Jan. 14, 2026 – Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, and platform innovation across the company’s product portfolio. With deep experience in scalable SaaS and applied AI, Zac will drive the continued evolution of Introzy and Sanguine’s broader technology platform.  Sanguine Technology Solutions (STS) today announced the…
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