Sue Foley

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Sue Foley

President & CMO, Sanguine Marketing Solutions

Drives growth for abitious businesses through GTM strategy and marketing initiatives grounded in technology and AI. Deep expertise in global B2B SaaS, services and travel.

About Sue

With two decades working inside fast-moving companies, Sue has built the kind of marketing engines that don’t just run, they shift markets. She’s spent her career shaping categories, strengthening brands, and creating strategies that help teams grow without losing their edge.

As a GTM OS certified professional, she makes messy problems feel workable. Her approach blends solid research with on-the-ground experience, helping CEOs, founders, and executive teams uncover blind spots and build alignment.

Her work centres on sharpening brand and product positioning, developing repeatable plays, and uniting sales, product, customer success, and marketing with clear direction and momentum.

Before leading Sanguine Marketing Solutions, Sue held senior global roles across technology, SaaS, services, and travel, and also built a successful Australian events business from the ground up.

Outside the workday, she leans into the good stuff: music, wine, food, and an ever-growing vinyl collection.

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GTM Strategy

B2B Marketing & Planning

Brand & Messaging

Technology & AI

Design

Sanguine Lead Generation Icons

WHAT CLIENTS SAY

Her deep expertise in GTM strategy, brand positioning, and growth planning had a huge influence on how we approached complex product launches.
 
— ANGELA MOORE
Smokeball

Published Content

Nicole Adams

Sanguine Technology Solutions Appoints Nicole Adams as VP of Client Success, Making Client Outcomes a Core Growth Strategy From Day One

CHICAGO, Jan. 17, 2026 – Sanguine Technology Solutions (STS) today announced the appointment of Nicole Adams as Vice President of Client Success, further reinforcing the company’s dedication to prioritizing measurable outcomes for clients scaling through partnerships. At a stage when many early-growth technology companies focus almost exclusively on product velocity and new logo acquisition, STS is making…
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Jen Kalant

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B Companies

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B Companies Sanguine Partnership Solutions today announced the appointment of Jen Kalant as President and Chief Partnerships Officer, alongside the official launch of its Partnerships-as-a-Service (PaaS) model for growing B2B companies. Sanguine Partnership Solutions is part of the…
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zac sheffer

Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

CHICAGO, Jan. 14, 2026 – Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, and platform innovation across the company’s product portfolio. With deep experience in scalable SaaS and applied AI, Zac will drive the continued evolution of Introzy and Sanguine’s broader technology platform.  Sanguine Technology Solutions (STS) today announced the…
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Chelsey Lambert Announcement

Chelsey Lambert Joins Sanguine Technology Solutions as President & COO to Lead PartnerOps Platform Introzy and Software Suite Expansion

CHICAGO, Jan. 12, 2026 – Sanguine Technology Solutions (STS) proudly announces the appointment of Chelsey Lambert as President and Chief Operating Officer. A recognized leader in SaaS product development, partnership program management, and marketing strategy, Lambert brings nearly two decades of experience to spearhead the launch of Introzy and a suite of purpose-built technology solutions designed to…
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Building Business Trust: The Power of Transparency in Vendor Relationships

Transparency in vendor relationships builds trust, fosters honest communication, and strengthens strategic partnerships. This drives business growth, improves collaboration, and leverages expert networks for sustained success.
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Unlocking Growth: How Performance-Based Business Consulting Empowers Small Companies

Performance-based consulting reduces small business risks by charging only for measurable results. Sanguine Strategic Advisors offers tailored, no-upfront-cost growth strategies and expert partnerships.
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