Sue Foley

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Sue Foley

President & CMO, Sanguine Marketing Solutions

Drives growth for abitious businesses through GTM strategy and marketing initiatives grounded in technology and AI. Deep expertise in global B2B SaaS, services and travel.

About Sue

With two decades working inside fast-moving companies, Sue has built the kind of marketing engines that don’t just run, they shift markets. She’s spent her career shaping categories, strengthening brands, and creating strategies that help teams grow without losing their edge.

As a GTM OS certified professional, she makes messy problems feel workable. Her approach blends solid research with on-the-ground experience, helping CEOs, founders, and executive teams uncover blind spots and build alignment.

Her work centres on sharpening brand and product positioning, developing repeatable plays, and uniting sales, product, customer success, and marketing with clear direction and momentum.

Before leading Sanguine Marketing Solutions, Sue held senior global roles across technology, SaaS, services, and travel, and also built a successful Australian events business from the ground up.

Outside the workday, she leans into the good stuff: music, wine, food, and an ever-growing vinyl collection.

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GTM Strategy

B2B Marketing & Planning

Brand & Messaging

Technology & AI

Design

Sanguine Lead Generation Icons

WHAT CLIENTS SAY

Her deep expertise in GTM strategy, brand positioning, and growth planning had a huge influence on how we approached complex product launches.
 
— ANGELA MOORE
Smokeball

Published Content

From Strategy to Results: Create Meaningful Business Growth

Written by Sue Foley Most business plans never make it past the drafting stage. You’ve spent hours crafting your planning strategies, but the gap between ideas and action keeps widening. That’s where business execution falters, and where Sanguine Strategic Advisors steps in with growth solutions designed to turn your plans into real results. Let’s explore how…
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clarity and follow-through

Be Intentional: Clarity That Turns Effort Into Results

Written by Sue Foley and Jordan Wood The most reliable competitive advantage is a team that knows what it’s doing and does it on purpose. Organizations that perform consistently do not focus on doing the most work. They focus on doing the right work, with clarity and follow-through. In most companies, activity is mistaken for progress. Teams move…
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Innovation is continuous

Innovation as Standard Operating Procedure

Written by Sue Foley In business, change is always difficult. Generating and implementing new ideas is challenging, but the companies that thrive are those that convert insights into action in short cycles. Execution compounds, and organizations that improve in real time outperform those that wait for perfect plans. In many companies, innovation is treated as a…
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turn challenges into strengths

Operationalizing Resilience: Turn Challenges into Superpowers

Written by Sue Foley One challenge is not a death sentence for most companies. Ignoring it can be. Most organizations do not fail from one big setback. They bleed out from small problems left unresolved. For some companies, those challenges look like churn risk or execution breakdowns. For others, they show up as talent turnover or…
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Anthony Bux Joins Chris Dreyer to Talk Third-Party Lead Generation

Written by Sue Foley Recently, Anthony Bux, Sanguine’s VP of Legal Solutions, joined Chris Dreyer on the Personal Injury Mastermind podcast to discuss one of the most misunderstood channels in legal marketing: third-party lead generation. Their discussion explored why many law firms have mixed feelings about third-party lead gen, what has changed in the market over…
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How Legendary Results Become a Habit

Written by Sue Foley All businesses pursue excellence. It appears in mission statements, marketing language, and speeches from leadership. Yet in practice, excellence is often treated as an aspiration, not a standard. Something that is celebrated when it happens but not engineered to occur consistently. The gap between companies that occasionally deliver impressive results and those…
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