Sue Foley

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Sue Foley

President & CMO, Sanguine Marketing Solutions

Drives growth for abitious businesses through GTM strategy and marketing initiatives grounded in technology and AI. Deep expertise in global B2B SaaS, services and travel.

About Sue

With two decades working inside fast-moving companies, Sue has built the kind of marketing engines that don’t just run, they shift markets. She’s spent her career shaping categories, strengthening brands, and creating strategies that help teams grow without losing their edge.

As a GTM OS certified professional, she makes messy problems feel workable. Her approach blends solid research with on-the-ground experience, helping CEOs, founders, and executive teams uncover blind spots and build alignment.

Her work centres on sharpening brand and product positioning, developing repeatable plays, and uniting sales, product, customer success, and marketing with clear direction and momentum.

Before leading Sanguine Marketing Solutions, Sue held senior global roles across technology, SaaS, services, and travel, and also built a successful Australian events business from the ground up.

Outside the workday, she leans into the good stuff: music, wine, food, and an ever-growing vinyl collection.

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GTM Strategy

B2B Marketing & Planning

Brand & Messaging

Technology & AI

Design

Sanguine Lead Generation Icons

WHAT CLIENTS SAY

Her deep expertise in GTM strategy, brand positioning, and growth planning had a huge influence on how we approached complex product launches.
 
— ANGELA MOORE
Smokeball

Published Content

Defining Your ICP

5 Reasons Every Business Needs to Build an ICP First

“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies navigating product-market…
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Sanguine Blog

Why Preventative Health Is the Smartest Financial Strategy for 2025

Why Preventative Health Is the Smartest Financial Strategy for 2025 Health care costs are climbing at their fastest pace in two decades. For employers, the numbers tell a clear story: the old “react and reimburse” model no longer works. With chronic conditions driving nearly 90% of total healthcare spending, preventative healthcare is no longer a…
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