Posts by Kevin Chern
Referral Partner Activation: A Signed Agreement Is Only the Start
Turn signed referral agreements into working relationships. Learn practical referral partner activation steps to create the first introduction and keep momentum.
Read More12 Baseball Lessons for Business After the Cubs’ Wild Card Sweep
Explore 12 baseball lessons for business from the Cubs’ 2026 Wild Card loss, including teamwork, data, details, resilience, accountability, and grace.
Read MoreHow to Evaluate a Business Investment Before You Spend the Money
How to evaluate a business investment is not a question you answer by staring at the price tag. You answer it by deciding what should change, how you will know it changed, what the decision will cost in cash and attention, and what you will do if the evidence says you were wrong. That discipline…
Read MoreHow to Improve Cash Flow Management for Small Business Growth
Running a business isn’t just about great ideas or stellar customer service. It’s about managing your finances wisely. At the heart of it all lies cash flow, the money moving in and out of your business. It’s the financial lifeline that determines whether you can pay your bills, invest in growth, and sustain your operations. For many…
Read MoreHow to Build a Smarter Recruiting Budget for Better Hiring Results
Let’s be blunt: Most organizations don’t have a hiring problem; they have a budgeting problem disguised as one. The typical hiring strategy resembles a fire drill more than a business plan: reactive, rushed, and regrettably expensive. Yet the real sting doesn’t come from signing bonuses or recruiter fees. It comes from the lack of a…
Read MoreHow Positive Reviews Drive Trust, Visibility, and Business Growth
“Your brand isn’t what you say it is—it’s what Google says it is.” – Chris Anderson Picture this scenario: A thriving local coffee shop in Austin, Texas, was averaging a modest 3.8-star rating on Google. The owner realized reviews were directly affecting foot traffic, so they decided to focus on generating positive feedback. Within six…
Read MoreHow Business Travelers Can Build Better Relationships by Exploring Local Culture
“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” – Mark Twain A few years ago, a well-known executive attended a major business conference in Tokyo. He had packed his schedule with back-to-back networking sessions, meetings, and keynote presentations. By the time the event wrapped up, he realized he had spent four days in Japan without stepping…
Read MoreThe Entrepreneur’s Guide to Taking Calculated Risks
Running a business can feel like walking a tightrope. One misstep, and the consequences can be daunting. Yet, for entrepreneurs, the thrill of balancing risk and reward is part of the journey. The stakes are high, but so are the potential payoffs. This delicate mix of decision-making, innovation, and resilience separates successful entrepreneurs from the…
Read MoreStop Solving the Wrong Business Problem
Business owners jump from symptom to solution and pay for it. Sanguine’s diagnose-first approach finds the real root cause before recommending any provider.
Read MoreFrom Guesswork to Growth: A Data-Driven Approach to Lead Generation
“Without data, you’re just another person with an opinion.” — W. Edwards Deming That quote hits differently when you’re looking at a flatlining lead pipeline, doesn’t it? Gut instinct could help you get through a networking event in the modern business jungle, but it won’t optimize your ad spend, align your sales force, or predictably…
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