Kevin Chern, Author at Sanguine Strategic Advisors

Scale-at-all-costs is dead. Here’s what really works now.

If you’re a marketer or commercial leader at a mid-size business, chances are you’ve spent the past few years chasing growth through search ads, content marketing, and digital channels. Maybe it delivered during the scale-at-all-costs years, until CPMs, CPCs, and competition started climbing and those “low-hanging fruit” returns started looking a lot like saving the…

The Management Myths Holding Your Business Back

Management is often seen as the foundation of success and the engine behind growing businesses. However, the truth is that it’s not always as effective as it’s made out to be. Many businesses get caught up in flashy words and outdated ideas, missing what really makes a business thrive: its people, its processes, and its…

How Loyal Are Your Customers, Really?

“It takes months to find a customer… seconds to lose one.” – Vince Lombardi Imagine this scenario: Your most loyal customer receives a call today from your biggest competitor. They offer slightly better pricing, a faster turnaround, or perhaps just a fresh perspective. Ask yourself honestly, would your customer stay loyal or jump ship? The…

Team Miscommunication Is a Silent Profit Killer

In an ideal world, teams would function like a finely tuned machine, perfectly aligned and working toward shared objectives. However, the real world isn’t so smooth. Emails go unanswered, instructions get lost in translation, and Slack messages are misinterpreted. The outcome? A costly game of broken telephone that silently chips away at your business’s bottom…

How a Leaky Sales Funnel Holds Growth Back

“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…

Why 50% of Our Leadership Team is Made Up of Accomplished Female Business Leaders

When we began rethinking the future of Sanguine Strategic Advisors in 2024, one truth became impossible to ignore: our Senior Leadership Team did not reflect the kind of company we said we wanted to build. Until 2025, our top leadership group consisted of three men, myself included. We were proud of what we had built.…

Is Your Website Optmizing for Conversions?

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Consider this real-life scenario: A small consulting firm had decent website traffic, over 3,000 visitors monthly, but only received around 5-10 inquiries per month. After a website redesign focused explicitly on conversion optimization, their leads jumped to over…

Why More Law Firms Are Turning to Third-Party Lead Providers

Running a law firm is no small feat. Between handling cases, managing client relationships, and staying updated on legal trends, lawyers barely have time to breathe, let alone focus on marketing. That’s where third-party lead providers come in, acting as a bridge between law firms and potential clients. But why exactly do so many law firms rely…

Evolve or Go Extinct: Legacy Thinking Could Be Holding You Back

In the wild world of business, staying still is like wearing concrete boots in quicksand. It’s only a matter of time before you’re stuck, sinking, and surpassed by faster, more agile competitors. Legacy thinking, the practice of sticking with outdated methods just because they used to work, is the T. rex of the corporate world:…

Scaling Smarter: How to Grow Without Draining Your Team

“Growth is never by mere chance; it is the result of forces working together.”— James Cash Penney, Founder of J.C. Penney I once advised a tech company that had just crossed $50 million in annual recurring revenue. On the surface, everything looked stellar. Investors were satisfied, customers were renewing, and the team was expanding. But…