Posts by Kevin Chern
Is Your Website Optmizing for Conversions?
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Consider this real-life scenario: A small consulting firm had decent website traffic, over 3,000 visitors monthly, but only received around 5-10 inquiries per month. After a website redesign focused explicitly on conversion optimization, their leads jumped to over…
Read MoreWhy More Law Firms Are Turning to Third-Party Lead Providers
Running a law firm is no small feat. Between handling cases, managing client relationships, and staying updated on legal trends, lawyers barely have time to breathe, let alone focus on marketing. That’s where third-party lead providers come in, acting as a bridge between law firms and potential clients. But why exactly do so many law firms rely…
Read MoreEvolve or Go Extinct: Legacy Thinking Could Be Holding You Back
In the wild world of business, staying still is like wearing concrete boots in quicksand. It’s only a matter of time before you’re stuck, sinking, and surpassed by faster, more agile competitors. Legacy thinking, the practice of sticking with outdated methods just because they used to work, is the T. rex of the corporate world:…
Read MoreScaling Smarter: How to Grow Without Draining Your Team
“Growth is never by mere chance; it is the result of forces working together.”— James Cash Penney, Founder of J.C. Penney I once advised a tech company that had just crossed $50 million in annual recurring revenue. On the surface, everything looked stellar. Investors were satisfied, customers were renewing, and the team was expanding. But…
Read MoreStrategic Case for Curated Marketplaces in Professional Services
“The most valuable currency in business isn’t money—it’s trust. And the most valuable business model is one that lets you monetize that trust across an entire ecosystem.” Across the professional services landscape, from wealth advisors to business consultants, from CPAs to law firms, a quiet revolution is taking place. The most forward-thinking advisory firms are…
Read MoreWhy Charging for Endorsed Referrals Feels Weird, And Why That Feeling Is Costing You Real Money
If you have ever felt a little awkward about charging for an endorsed referral, you are not alone. Most professionals have been trained, socially and emotionally, to treat introductions like a favor. A kindness. A networking gesture. Something you do “because you are a good person,” not because it is an asset with measurable business…
Read MoreDecision Paralysis in Business: How to Choose the Right Vendor and Keep Your Company Moving Forward
In the world of business, the stakes are always high when it comes to choosing strategic partners and vendors. A wrong decision can lead to significant financial losses, operational inefficiencies, and reputational damage. But what happens when the fear of making the wrong choice becomes so overwhelming that business owners and decision-makers find themselves frozen,…
Read MoreHow to Spot Bad Lead Providers Before They Cost You
As business owners, we all know the value of a robust sales pipeline. But what happens when the leads filling that pipeline aren’t the right ones? What happens when you invest in lead providers who promise the world, only to deliver poor-quality contacts, wasted time, and lost revenue? Lead generation is a critical aspect of business…
Read MoreBurnout Is Draining Your Business. Here’s How to Stop It
“Burnout is what happens when you try to avoid being human for too long.” — Michael Gungor Let me paint a picture. A fast-scaling consulting firm out of Chicago hit $20 million in revenue in record time. But in the fourth quarter of last year, something odd happened. Projects began slipping. Client satisfaction scores dipped. Two senior…
Read MoreWhat’s Wasting Your Time: Tools, People, or Policies?
“The bad news is time flies. The good news is you’re the pilot.”— Michael Altshuler Let’s rewind to 2022. I was advising a mid-sized fintech firm, one with an impressive suite of tools, sharp people, and seemingly airtight systems. Yet, month after month, they couldn’t hit their quarterly growth goals. The leadership team was stuck…
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