The Business Bulletin

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The Connector’s Manifesto

By Kevin Chern

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

Why Every Marketing Agency Should Offer Partnerships-as-a-Service

Why Every Marketing Agency Should Offer Partnerships-as-a-Service The marketing landscape is undergoing a fundamental shift. As digital advertising ...
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Partnerships Are a Flywheel, Not a Campaign

Partner programs, such as referrals, affiliates, channel sales, and strategic alliances, are often treated like a switch you ...
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How to Build Strategic Business Partnerships That Drive Growth

In today’s competitive business landscape, forming strategic partnerships is a necessity. The right partnership can open doors to new markets, ...
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Operating With Intention: How I Think About a “Driven” Business

Operating With Intention: How I Think About a “Driven” Business I’ve spent my career building businesses and helping ...
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Running Introzy Like A Luxury Car

When people hear “Introzy,” they often think about features, integrations, and partner workflows. I don’t. I think about ...
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Why Your Business Is Never Too Small For a Formal Referral Program

Why Your Business Is Never Too Small For a Formal Referral Program If you're running an early-stage company, ...
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Person analyzing business reports with graphs and charts, using a calculator, in a modern office setting, reflecting strategic insights for small businesses.

Why Fringe Benefit Plans Require Early Implementation for Maximum Tax Savings

The Time-Sensitive Nature of Tax Mitigation Through Fringe Benefits When business owners and their advisors discuss tax mitigation ...
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Three professionals engaged in a lively discussion, showcasing collaboration and networking in a modern office setting, relevant to business strategies and partnership insights.

Stop Giving Away Your Most Valuable Asset: How to Monetize Your Network Without Losing Your Soul

Stop Giving Away Your Most Valuable Asset: How to Monetize Your Network Without Losing Your Soul For most ...
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Three business professionals shaking hands in a networking setting, reflecting collaboration and partnership opportunities for small businesses.

The Strategic Case for Curated Marketplaces in Professional Services

The Strategic Case for Curated Marketplaces in Professional Services Why the most successful advisory firms are building partner ...
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My Day with Debra: Lessons in Leadership

My Day with Debra Sunderland: Lessons in Leadership Yesterday I spent time in a leadership discussion led by ...
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Hands holding a tablet displaying a blueprint for AI adoption, featuring strategic insights and actionable steps for businesses.

Building an Intentional & Measurable AI Culture at Sanguine: A Blueprint

Building an Intentional AI Culture at Sanguine: From Hype to Measurable Impact Most teams are hearing the same ...
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Nicole Adams smiling in a professional setting, featured in a media announcement for her appointment as VP of Client Success at Sanguine Technology Solutions.

Sanguine Technology Solutions Appoints Nicole Adams as VP of Client Success, Making Client Outcomes a Core Growth Strategy From Day One

CHICAGO, Jan. 17, 2026 - Sanguine Technology Solutions (STS) today announced the appointment of Nicole Adams as Vice President of ...
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Jen Kalant, President & Chief Partnerships Officer at Sanguine Partnership Solutions, featured in a media announcement.

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B Companies

Sanguine Partnership Solutions Appoints Jen Kalant as President & Chief Partnerships Officer to Formalize Partnerships-as-a-Service for Growing B2B ...
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Zac Sheffer, Chief Technology Officer at Sanguine Technology Solutions, smiling thoughtfully in a modern office setting, emphasizing leadership in AI and platform innovation.

Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

CHICAGO, Jan. 14, 2026 - Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, ...
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Chelsey Lambert, President and COO of Sanguine Technology Solutions, featured in a media announcement, with a professional setting in the background.

Chelsey Lambert Joins Sanguine Technology Solutions as President & COO to Lead PartnerOps Platform Introzy and Software Suite Expansion

CHICAGO, Jan. 12, 2026 - Sanguine Technology Solutions (STS) proudly announces the appointment of Chelsey Lambert as President and Chief ...
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Professional team collaboration in modern office, featuring a smiling woman holding a smartphone, engaged in conversation with a man, while a colleague works on a laptop in the background.

Building Business Trust: The Power of Transparency in Vendor Relationships

Building Business Trust: The Power of Transparency in Vendor RelationshipsMost vendor relationships operate in the shadows, leaving you ...
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Group of business professionals collaborating in a modern office environment, discussing strategies and technology solutions related to Sanguine Technology Solutions and growth initiatives.

Unlocking Growth: How Performance-Based Business Consulting Empowers Small Companies

Unlocking Growth: How Performance-Based Business Consulting Empowers Small CompaniesMost small businesses hesitate before hiring consultants because paying upfront ...
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Group of diverse professionals collaborating on a brainstorming session, engaging with colorful sticky notes on a whiteboard, highlighting teamwork and innovation in business strategies.

Bridging the Gap: From Planning to Execution in Business Growth

Bridging the Gap: From Planning to Execution in Business GrowthMost business plans never make it past the drafting ...
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