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The Connector’s Manifesto

By Kevin Chern
On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation ...
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THE CONNECTORS MANIFESTO

October 22, 2026 | Marketing, Growth & GTM

Customer Says Too Expensive? Diagnose Before You Cut the Price

When a customer says “too expensive,” 65% of customers in Salesforce’s 2024 global survey ...
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May 2026 | Operations & Finance
tools people or policy

What’s Wasting Your Time: Tools, People, or Policies?

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May 2026 | Operations & Finance

The Power of Transparency in Vendor Relationships

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May 2026 | Marketing, Growth & GTM
growth channel

Are You Investing in the Right Growth Channels?

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May 2026 | Company News
third-party lead generation

Anthony Bux Joins the Circle of Trust Podcast

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May 2026 | Marketing, Growth & GTM
building long-term value

Are You Building Long-Term Value or Just Chasing Revenue?

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May 2026 | Partnerships & Referrals
small business referrals

The Referral Blind Spot: Why Small Businesses Overlook Their Most Powerful Marketing Asset

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Apr 2026 | Marketing, Growth & GTM

From Strategy to Results: Create Meaningful Business Growth

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Apr 2026 | Company News

Jen Kalant Joins Chris Lavoie on the Partnership Mastermind Podcast

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Apr 2026 | Leadership & Culture
clarity and follow-through

Be Intentional: Clarity That Turns Effort Into Results

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Apr 2026 | Leadership & Culture
Innovation is continuous

Innovation as Standard Operating Procedure

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Apr 2026 | Operations & Finance
turn challenges into strengths

Operationalizing Resilience: Turn Challenges into Superpowers

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Apr 2026 | HR & Talent Strategy

What you can’t see is driving your unwanted results.

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Apr 2026 | Leadership & Culture
positive leadership

The Optimism Advantage: How Positive Leadership Fuels Motivation, Resilience, and Extraordinary Results

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Apr 2026 | Company News

Anthony Bux Joins Chris Dreyer to Talk Third-Party Lead Generation

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Apr 2026 | AI & Technology in Business

Partnerships Professional: A Career That Is AI Supported AND AI Proof

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Apr 2026 | Leadership & Culture

How Legendary Results Become a Habit

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Mar 2026 | Leadership & Culture

The Competitive Advantage of Inclusive Collaboration

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Mar 2026 | Marketing, Growth & GTM

The ROI of Accountability: Boosting Client Retention, Margins, and Execution Discipline

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