The Business Bulletin

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The Connector’s Manifesto

By Kevin Chern

Written by Kevin Chern On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and…

business team evaluating productivity in a modern boardroom

What’s Wasting More Time: Tools, People, or Policies?

“The bad news is time flies. The good news is you’re the pilot.” — Michael Altshuler Let’s rewind ...
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75% of buyers won’t trust brands that mishandle data Stay compliant. Build trust.

Your Guide to Compliant B2B Data Practices in 2025

“Data is a precious thing and will last longer than the systems themselves.” — Tim Berners-Lee Last October, ...
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diverse business team in a modern office environment

Slashing Costs Without Cutting Corners: Real Outsourcing Stories That Worked

“Do not cut your expenses until you know what they are.” — Warren Buffett In 2021, I met ...
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Business professionals in a modern office representing corporate leadership and success

Is Your Website Actually Built to Convert Visitors into Leads?

"Design is not just what it looks like and feels like. Design is how it works." – Steve ...
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Two business professionals walking and discussing workplace wellness strategy.

Are Your Wellness Perks Actually Boosting Productivity—or Just Checking Boxes?

“Take care of your employees and they’ll take care of your business.” — Richard Branson A few months ...
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Business leader with tense team, symbolizing workplace burnout.

Your Team’s Burnout Is Costing You—Here’s How to Reverse It

“Burnout is what happens when you try to avoid being human for too long.” — Michael Gungor Let ...
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Business professionals in a high-rise office during a formal compliance meeting, highlighting the urgency of privacy law discussions.

The Cost of Ignoring Privacy Laws: Small Business Fines That Could Sink You

"An ounce of prevention is worth a pound of cure." – Benjamin Franklin Let me begin by sharing ...
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Customer thinking about switching to a competitor after receiving a business call

Would Your Customers Stay If a Competitor Called Today?

“It takes months to find a customer… seconds to lose one.” – Vince Lombardi Imagine this scenario: Your ...
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Business team analyzing lean operations strategy to improve profit margins

Could a Leaner Operation Boost Your Profit Margins Overnight?

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to ...
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Business team in a modern boardroom with data screens.

Are You Collecting Customer Data the Legal Way?

“The best way to predict the future is to create it.” – Peter Drucker If you’re in business ...
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Are You Overspending Without Realizing It

Are You Overspending Without Realizing It?

“Beware of little expenses. A small leak will sink a great ship.” — Benjamin Franklin In 2019, a ...
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The 6 Most Influential B2B Marketing Trends for 2025

The 6 Most Influential B2B Marketing Trends for 2025

The best marketing doesn’t feel like marketing.” — Tom Fishburne Last year, I sat across from a CEO ...
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The 2025 Playbook for Outsourced Lead Generation

The 2025 Playbook for Lead Generation

“Don't find customers for your products, find products for your customers.” — Seth Godin A few months ago, ...
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Are You Relying Too Much on Paid Ads for Leads

Are You Relying Too Much on Paid Ads for Leads?

“The man who stops advertising to save money is like the man who stops the clock to save ...
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Is Your Outsourcing Strategy Actually Working

Is Your Outsourcing Strategy Actually Working?

“The essence of strategy is choosing what not to do.” — Michael Porter A few years ago, a ...
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Are You Falling Behind Competitors Using Smarter Tools

Are You Falling Behind Competitors Using Smarter Tools?

"In the business world, the rearview mirror is always clearer than the windshield." — Warren Buffett Picture this: ...
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The ROI of Employee Wellness: Profitability Through Health

The ROI of Employee Wellness: Profitability Through Health

"Take care of your employees and they will take care of your business. It's as simple as that." ...
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Your Website Looks Fine—But Is It ADA Fine Proof

Your Website Looks Fine—But Is It ADA Fine-Proof?

“Accessibility is not a feature, it’s a social trend.” — Antonio Santos Picture this: a trendy coffee shop ...
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