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Recently, Anthony Bux, Sanguine’s VP of Legal Solutions, joined Chris Dreyer on the Personal Injury Mastermind podcast to discuss one of the most misunderstood channels in legal marketing: third-party lead generation. Their discussion explored why many law firms have mixed feelings about third-party lead gen, what has changed in the market over the past several…
“The best way to predict the future is to create it.” – Peter Drucker Just a decade ago, personal injury law firms relied heavily on TV ads, billboards, and word-of-mouth referrals to generate auto accident leads. Fast forward to today, and the landscape has changed dramatically. Law firms now harness artificial intelligence (AI) to automate…
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