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“Do what you do best and outsource the rest.” – Peter Drucker A mid-sized law firm in Chicago found itself drowning in administrative tasks. Document preparation, legal research, case management. These essential but time-consuming tasks kept piling up, stretching the in-house paralegal team to its limit. The attorneys were spending more time on paperwork than…
Recently, Micki Love of CJ Advertising invited Sanguine CEO Kevin Chern to speak with a group of law firm clients about a subject that rarely gets the direct attention it deserves: the state of health inside law firms, and what it is quietly costing them. The conversation was candid, practical, and grounded in the reality…
Law firms are built on pressure. Deadlines, demanding clients, emotionally complex cases, long hours, and high-stakes decisions are part of the profession. In many firms, that pressure is creating a health crisis that is easy to overlook until it becomes costly. Attorneys and staff sit for long stretches, skip meals, lose sleep, delay care, and…
Running a law firm is no small feat. Between handling cases, managing client relationships, and staying updated on legal trends, lawyers barely have time to breathe, let alone focus on marketing. That’s where third-party lead providers come in, acting as a bridge between law firms and potential clients. But why exactly do so many law firms rely…
“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indy 500 Champ I work with personal injury firms that want to grow through volume. More cases, more matters, more predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s already…
Recently, Anthony Bux joined Keith Dyer on the Circle of Trust Podcast, a show for law firm owners and personnel looking for practical marketing insights. This conversation delivered exactly that. Anthony has spent more than 20 years in the legal industry, with experience across every side of the business. In the early 2000s, Anthony launched…
Recently, Anthony Bux, Sanguine’s VP of Legal Solutions, joined Chris Dreyer on the Personal Injury Mastermind podcast to discuss one of the most misunderstood channels in legal marketing: third-party lead generation. Their discussion explored why many law firms have mixed feelings about third-party lead gen, what has changed in the market over the past several…
The internet has made commerce more accessible than ever, allowing businesses to reach consumers across borders with unprecedented ease. However, this digital revolution also presents new risks, especially when it comes to trademark infringement. Counterfeiting, cybersquatting, and unauthorised resellers are just a few of the threats businesses face today. Trademark infringement in the digital age…
On October 16, 2024, the Federal Trade Commission (FTC) finalized its updated Negative Option Rule bringing significant changes for businesses that market, sell, or charge for goods or services with a negative option feature. This includes services such as automatic renewals, continuity plans, and free-to-pay conversions (e.g., “30-day trials” that transition into paid subscriptions). What…
In an era where artificial intelligence (AI) and machine learning are revolutionizing industries across the board, the legal sector stands at a crossroads. The question, “How many AI lawyers does it take to screw in a virtual light bulb?” is more than a playful jab at the legal profession’s tech hesitancy; it’s a metaphorical inquiry…
