Optimistic, insightful & driven
Meet The Sanguine Team
Anthony Bux
VP, Legal Solutions
Anthony has worked in numerous leadership roles in the legal vertical since 2005. He has served in critical capacities in scaling two start-ups to north of $30MM in ARR, giving him an unparalleled perspective on what it takes to be successful in marketing, sales, operations and finance. He has repeatedly navigated the complex process of evaluating the root cause of business challenges and identifying both the correct process and partners to work through such challenges.
Bill Garcia
Advisor
Bill began his career in the broom closet of Allstate Insurance, rising quickly into management in the Home Office facilities department where he was the manager of the $54M budget, procurement, special projects and technology. His curiosity of all things technical later led him to a decade of project management in the information technology arena, achieving PMP certification in 2003. He later founded and led two small businesses before returning to strategic procurement roles handling HR, Marketing, Supply Chain, IT technology and managed services for Rockwell Automation Inc and True Value Company, LLC.
Chelsey Lambert
President & Chief Operations Officer, Sanguine Technology Solutions
Chelsey Lambert leads the growth of Sanguine Technology Solutions’ PartnerOps SaaS portfolio. With nearly 20 years experience in partnerships, SaaS, and legal technology, she is known for building scalable ecosystems and solving high-friction challenges for SMBs. Previously VP of Partnerships at Smokeball and Practice Management Advisor at the Chicago Bar Association, she also co-founded Legal Tech Media Group and created Legal Tech Decoded. Chelsey’s sharp instincts and zero-BS approach make her a trusted operator focused on turning partnerships into engines of efficiency and growth
David Geake
Advisor
David Geake brings over 20 years of business ownership and financial expertise to his role as Advisor at Sanguine. Based in Puerto Rico, he is best known as “Uncle David,” a trusted guide for employers, employees, parents, and grandparents preparing for long-term financial success. David previously led WM Financial Network for two decades and later joined Tax Law Solutions, helping clients significantly reduce tax liability. A recent empty nester of five teenagers, David combines real-world business acumen with a passion for helping families and organizations plan wisely for the future.
Erin Michael Ferguson
Operational Engineer & Senior Advisor
Erin has a diverse professional and educational background. She earned a Master’s degree in Industrial/Organizational Psychology, specialization in Organizational Effectiveness, and is working on a PhD in Business Psychology. Erin has provided executive coaching, data analysis and leadership initiative development for senior executives at HSBC Bank Global, as well as to other industry leaders, for over 15 years. She also worked at NASA Goodard Space Flight Center as a Human Capital Statistician, where she utilized predictive modeling to optimize program initiatives and mission completion. Erin also has extensive experience in Marketing and Sales.
Kevin Chern
Chief Executive Officer
After 30 years of building businesses while navigating some of the most complex paths to success, Kevin Chern founded Sanguine Strategic Advisors to lend his insight and experience to other serial entrepreneurs, small business owners and folks in need of a roll-up-your-sleeves innovator, deal maker and doer.
Larry Priebe
Senior Advisor
For over 3 decades Larry has worked with businesses, bringing valuable solutions, creating efficiencies, and driving more profits to the bottom line. Larry has worked for startups to the sixth largest bank in the world. He has held leadership roles managing over $400MM in assets. His various skills help him in taking complex projects and converting them into easier tasks. His favorite saying is Carpe Diem!
Lyzette Serrano
Operations Administrator
Lyzette Serrano is a skilled administrative and project management professional with over eight years of experience supporting financial operations, managing client services, and coordinating cross-functional initiatives across corporate and nonprofit sectors. Known for her solutions-driven approach and keen attention to detail, she consistently delivers high-quality results in fast-paced environments. Her career also includes client-facing roles in the retail industry, where she developed strong communication skills, multilingual support expertise, and team leadership capabilities. Lyzette is bilingual in English and Spanish and NCCER-Certified in Project Management
Matt Curto
Senior Advisor
With over 15 years of legal industry experience in business development, software, and management, Matt brings a wealth of expertise to his role at Sanguine. He specializes in providing attorneys with insights into legal technology tools, marketing strategies, and case-management services to optimize business operations and staff productivity. Known for his process-driven approach and track record of success, Matt collaborates closely with clients to deliver tailored solutions. Prior to joining Sanguine, he held legal client-service positions at Best Case by Stretto, Martindale-Nolo/Avvo, and Total Attorneys.
Michael McEldowney
VP, Operations
For most of the last two decades Michael has worked closely with attorneys at every level of the legal industry from legal lead generation to legal plans to law firm operations management. He has worked closely with thousands of law firm and other small business operators. Prior to joining Sanguine Strategic Advisors, Michael spent the past 8 years onboarding and managing attorney networks for two national law firms and a national pre-paid legal services plan.
Mike Bux
VP, Human Capital Solutions
With over 25 years of experience spanning consulting, finance, and sales, Michael Bux is a seasoned professional uniquely qualified to support human resources teams across a wide range of industries and company sizes. As Vice President of Human Capital Solutions at Sanguine Strategic Advisors, Michael leads the firm’s advisory services related to insurance and human capital needs. His expertise lies in connecting clients with best-in-class solution providers and analytics that align with their unique challenges and growth objectives. By leveraging data-driven insights, Michael delivers tailored recommendations that enhance the employee experience while driving sound financial decisions and fostering sustainable growth.
Mike Mattio
Senior Advisor
Over the past twenty years, Mike has partnered with law firms of all sizes, from boutique practices to multi-location firms, to improve their online visibility, streamline client acquisition, and enhance their competitive positioning in the legal market. With an extensive background in legal marketing, Mike specializes in helping law firms strategically grow their client base through targeted digital campaigns, lead generation, and business development consulting. Prior to joining Sanguine Strategic Advisors, Mike worked in leadership roles at two national legal marketing companies. Mike was born and raised in the Chicago area and currently resides in the Chicago suburbs with his wife Maggie, daughter Elise, and dog Truman. In his spare time, he enjoys running, DIY home projects, vacationing with his family, and watching his Chicago Bears.
Nicole Adams
Director of Customer Success
Nicole Adams brings extensive experience building and scaling customer success programs at high-growth SaaS companies to Sanguine. In leadership roles at Glean, Vendr, and Bevy, she partnered with enterprise clients to drive adoption, retention, and measurable ROI. Recognized for her ability to expand relationships and deliver impact at scale, Nicole leads Customer Success with a client-first approach, leveraging AI and innovative tools to help every client maximize value and achieve long-term results.
Sandra Llera
Operations Administrator
After graduating in 2017, Sandra started her professional career in the non-profit sector, working with global non-profits and for one of the most recognized local non-profit organizations in Puerto Rico. During this period, she had the opportunity to be part of managing programs sponsored by federal and private funds supporting the business ecosystem. After acquiring her leadership and organizational skills, Sandra focused her career on managing, training, and supervising the operations and employees of eight local coffee shops in San Juan, Puerto Rico.
Scott Thede, MBA
Chief Financial Officer
Scott Thede is a seasoned finance professional with a remarkable 18-year track record. Throughout his career, Scott has demonstrated his expertise in finance through roles within startups as well as marketing and law firms. With a blend of analytical acumen and industry insights, Scott carefully crafts financial forecasts and projections that focus on potential profits while simultaneously mitigating risks.
Shirley Vega
Senior Operations Administrator
Shirley Vega has over a decade of experience in operations, project management, and property management. During her 10-year career in the real estate industry as an REO (Real Estate Owned) Specialist, Shirley handled every aspect of the management of a multi-million-dollar portfolio of properties across the United States, owned by lien holders. Her experience in overseeing every aspect of property management, including leasing, repairs, improvements and evictions, has translated well to helping Sanguine’s business owner clients navigate the time-consuming and often tedious administrative burdens of day-to-day operations.
Sue Foley
Chief Marketing Officer
With over 20 years of experience in high-growth environments, Sue is known for building modern marketing teams and crafting category stories and strategies that cut through the noise. As a GTM OS certified professional, she turns complexity into clarity and scale, specializing in defining and evolving brand and product positioning, building repeatable playbooks, and aligning sales, product, customer success, and marketing around a united strategy with the energy to make it happen.
Tony Gagliardo
Senior Advisor
Tony is an entrepreneur with 20+ years of experience growing and advising businesses across startups, operations, marketing, sales, and tax resolution. He believes that everything matters, from the small details to the big decisions, and brings that philosophy into every project he takes on. Tony loves learning about different businesses and the people behind them, seeing relationships as the true foundation of success. Known for his collaborative style, practical insights, and just the right amount of humor, he helps organizations turn challenges into opportunities for lasting growth.
Zac Sheffer
Chief Technology Officer
Zac Sheffer is an innovator dedicated to finding better ways to solve problems, connect the dots, and harness AI to accelerate outcomes. With a career spanning startups and growth-stage ventures, he brings a practical yet forward-looking approach to building smarter systems that unlock scale and efficiency. Zac thrives on simplifying the complex, turning cutting-edge technology into tools that deliver measurable impact for businesses and teams. A father of identical twin girls, he calls Boston home after growing up in the sunshine on the West Coast...