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As business owners, we all know the value of a robust sales pipeline. But what happens when the leads filling that pipeline aren’t the right ones? What happens when you invest in lead providers who promise the world, only to deliver poor-quality contacts, wasted time, and lost revenue? Lead generation is a critical aspect of business…
Recently, Anthony Bux joined Keith Dyer on the Circle of Trust Podcast, a show for law firm owners and personnel looking for practical marketing insights. This conversation delivered exactly that. Anthony has spent more than 20 years in the legal industry, with experience across every side of the business. In the early 2000s, Anthony launched…
“It’s not about having the right opportunities. It’s about handling the opportunities right.”— Mark Hunter Case Study: The $60K Lead That Turned Into $1.2 Million… and the 3,000 That Didn’t Let’s rewind to a midsize legal firm in the Midwest that reached out to us in Q1 of last year. They’d just invested close to…
As business owners, we all know the value of a robust sales pipeline. But what happens when the leads filling that pipeline aren’t the right ones? What happens when you invest in lead providers who promise the world, only to deliver poor-quality contacts, wasted time, and lost revenue? Lead generation is a critical aspect of…
Legal marketing has always been a battlefield. Firms that capture quality leads at scale dominate, while others struggle to maintain a steady cash flow. If you’re still relying on outdated methods or waiting for referrals to trickle in, you’re leaving money and clients on the table. Third-party leads have become a game-changer for firms looking…
Running a law firm is no small feat. Between handling cases, managing client relationships, and staying updated on legal trends, lawyers barely have time to breathe let alone focus on marketing. That’s where third-party lead providers come in, acting as a bridge between law firms and potential clients. But why exactly do so many law…
Leads are the cornerstone of any successful law firm, but not all leads are the same. They fall into two distinct categories: branded and non-branded. Knowing how to navigate these two lead types can help your firm build trust, attract new clients, and grow consistently. So, how do branded and non-branded leads differ? More importantly,…
