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Operating With Intention: How I Think About a “Driven” Business

By Kevin Chern | February 25, 2026 |

Operating With Intention: How I Think About a “Driven” Business I’ve spent my career building businesses and helping other leaders do the same. Along the way, I’ve come to believe something simple and non‑negotiable: Nothing important in a business should happen by accident. At The Sanguine Collective, we try to operate with intention in everything…

Why Fringe Benefit Plans Require Early Implementation for Maximum Tax Savings

By Kevin Chern | February 20, 2026 |

The Time-Sensitive Nature of Tax Mitigation Through Fringe Benefits When business owners and their advisors discuss tax mitigation strategies, fringe benefit plans consistently emerge as one of the most powerful tools available. However, there’s a critical timing component that many overlook: these plans must be implemented early in the year to maximize their effectiveness. Unlike…

How Smart Tax Reduction Strategies Can Free Up Cash for Business Growth

By Kevin Chern | March 5, 2025 |

“Anyone may so arrange his affairs that his taxes shall be as low as possible” -Justice Learned Hand Let’s start with a success story. In 2022, a medium-sized tech company based in San Francisco found itself trapped in stagnation. With cash flow strained by tax obligations, growth initiatives were stalled. Determined to break the cycle,…

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