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“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies navigating product-market…
“Take care of your employees, and they’ll take care of your business. It’s as simple as that.”— Bill Gates Health benefits are getting more expensive. And not just a little. The reality for worksite employers is that healthcare costs are climbing faster than revenue growth for many small and midsize companies. What used to be…
The modern workplace has evolved, with remote and hybrid work models becoming a standard for many businesses. While this shift has increased flexibility and productivity, it has also introduced new cybersecurity risks. Protecting sensitive business data when employees work from different locations and devices is more challenging than ever. At Sanguine, we understand the unique…
Behavioral targeting is the practice of delivering personalized ads or content to users based on their past behavior. This could include their browsing history, search queries, clicks, purchases, and even time spent on certain pages. By analyzing these behaviors, businesses can gain a deeper understanding of their audience’s preferences, needs, and habits and use that…
Keeping your audience engaged is more challenging than ever. The era of single email blasts guaranteeing conversions is long gone. Today, it’s all about maintaining an ongoing connection with your audience. This is where drip marketing comes into play a smart, strategic way to nurture leads and stay top-of-mind. But what exactly is drip marketing,…
