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Running a law firm is a major challenge for attorneys. They spend their careers focused on delivering for clients, but once they’re responsible for growth, they also have to generate business for the firm. Both responsibilities are extremely important, but require different skills, time, and energy. Many attorneys find themselves stuck in a cycle. They…
Many law firms think their growth problem is a lead problem. Anthony Bux sees it differently. In many cases, the bigger issue is what happens after the lead comes in. Recently, Anthony appeared on the AGM Attorney Podcast, hosted by Josh Konigsberg, to discuss what actually drives law firm growth. Their conversation covered a wide…
Ambition is rarely the problem when it comes to small-to-midsize business (SMB) growth. Alignment often is. Most SMBs have growth goals, but the path to reach them isn’t always clear. Teams may be selling, marketing, serving customers, and tracking performance, but if they aren’t following the same plan, they can end up working against each…
Most companies treat blog posts as publishing assets. They write an article, post it on their website, share it on LinkedIn, and hope someone finds it. That is one way to use content. But it is not necessarily the most valuable way. A strong blog post can do much more than attract website traffic. It…
Email marketing is still one of the most powerful tools available to business owners, but success depends on something many people do not fully understand: deliverability. In a recent episode of MindShare, Kevin Chern sat down with Larry Heslin of Email Industries to explain why emails that look “sent” often never reach the inbox and…
“The essence of strategy is choosing what not to do.”— Michael Porter Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle. If you’ve ever watched your acquisition costs climb while your conversion rates stay flat, you’ve likely brushed…
Why Every Marketing Agency Should Offer Partnerships-as-a-Service The marketing landscape is undergoing a fundamental shift. As digital advertising costs soar, competition intensifies, and consumers grow increasingly skeptical of traditional marketing tactics, forward-thinking agencies are discovering a powerful solution: Partnerships-as-a-Service (PaaS). For marketing agencies looking to differentiate themselves, increase margins, and deliver exceptional ROI to clients,…
“The man who stops advertising to save money is like the man who stops the clock to save time.” — Henry Ford Let me start with a case study that might feel a little too familiar. A SaaS startup with strong backing hit $2 million in annual recurring revenue purely on the back of paid…
