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Ambition is rarely the problem when it comes to small-to-midsize business (SMB) growth. Alignment often is. Most SMBs have growth goals, but the path to reach them isn’t always clear. Teams may be selling, marketing, serving customers, and tracking performance, but if they aren’t following the same plan, they can end up working against each…
“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies navigating product-market…
“Take care of your employees, and they’ll take care of your business. It’s as simple as that.”— Bill Gates Health benefits are getting more expensive. And not just a little. The reality for worksite employers is that healthcare costs are climbing faster than revenue growth for many small and midsize companies. What used to be…
