Articles highlighting
Posts
Recently, Micki Love of CJ Advertising invited Sanguine CEO Kevin Chern to speak with a group of law firm clients about a subject that rarely gets the direct attention it deserves: the state of health inside law firms, and what it is quietly costing them. The conversation was candid, practical, and grounded in the reality…
“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indy 500 Champ I work with personal injury firms that want to grow through volume. More cases, more matters, more predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s already…
Recently, Anthony Bux joined Keith Dyer on the Circle of Trust Podcast, a show for law firm owners and personnel looking for practical marketing insights. This conversation delivered exactly that. Anthony has spent more than 20 years in the legal industry, with experience across every side of the business. In the early 2000s, Anthony launched…
Recently, Anthony Bux, Sanguine’s VP of Legal Solutions, joined Chris Dreyer on the Personal Injury Mastermind podcast to discuss one of the most misunderstood channels in legal marketing: third-party lead generation. Their discussion explored why many law firms have mixed feelings about third-party lead gen, what has changed in the market over the past several…
Personal injury firms grow best by preparing intake, staffing, and processes before increasing lead volume. Intentional, disciplined growth ensures efficient case conversion and sustainable scaling.
“You miss 100% of the shots you don’t take.” — Wayne Gretzky Or in the world of legal marketing: you miss 100% of the cases you don’t convert. You can drive all the traffic in the world to your website, but if your conversion rate is flatlining, all that energy (and ad spend) is going…
Leads are the cornerstone of any successful law firm, but not all leads are the same. They fall into two distinct categories: branded and non-branded. Knowing how to navigate these two lead types can help your firm build trust, attract new clients, and grow consistently. So, how do branded and non-branded leads differ? More importantly,…
