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If you’re a marketer or commercial leader at a mid-size business, chances are you’ve spent the past few years chasing growth through search ads, content marketing, and digital channels. Maybe it delivered during the scale-at-all-costs years, until CPMs, CPCs, and competition started climbing and those “low-hanging fruit” returns started looking a lot like saving the…
If you have ever felt a little awkward about charging for an endorsed referral, you are not alone. Most professionals have been trained, socially and emotionally, to treat introductions like a favor. A kindness. A networking gesture. Something you do “because you are a good person,” not because it is an asset with measurable business…
Recently, Jen Kalant, President and Chief Partnerships Officer of Sanguine Strategic Advisors, joined Chris Lavoie on the Partnership Mastermind Podcast to discuss what it really takes to build partnerships that drive business impact. Their conversation explored why strong partner programs require more than enthusiasm. They depend on real executive buy-in, a clear value proposition for…
I believe the future of growth belongs to endorsed referrals, not louder ads, not bigger funnels, not more impressions. Endorsement is reputation in motion. It is trust traveling from one human to another, carrying context, credibility, and a quiet kind of urgency. I recently joined Chris Bruner for a podcast conversation that covered my experiences…
