Articles highlighting
Posts
“People do business with people they know, like, and trust. And they trust who their friends trust.”— Bob Burg, author of The Go-Giver Referrals drive the highest ROI in small business marketing, so why are they so often ignored? When small business owners think about marketing, their minds often go straight to paid ads, social media,…
When people hear “Introzy,” they often think about features, integrations, and partner workflows. I don’t. I think about horsepower. I think about how it feels to slide behind the wheel of a McLaren or a Maserati, knowing that every small movement of your hands and feet translates into immediate, powerful, high‑stakes motion. That’s what it…
“People naturally reciprocate kindness and opportunity. Give first, and watch what comes back.” If you’re investing in a Channel Partner Program to drive leads and growth, but you’re not running a formal Affinity Marketing Program, you’re leaving a powerful source of referrals—and goodwill—completely untapped. A well-structured affinity program that features a curated Marketplace of industry-adjacent, non-competitive vendors is one of the most cost-effective…
