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Field Note 01: When plans look confident, I look underneath. I’ve spent close to 30 years working inside marketing, sales, product, partnerships, customer retention, revenue systems, and executive decision-making. Scary to write that number down (and also rude of time, if I’m honest). Lately, I’ve been thinking a lot about the patterns I’ve seen. The…
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan In 2023, when software giant Atlassian realized it needed to rapidly scale its customer support team, the leadership faced a dilemma: build an in-house team in an overheated domestic job market or outsource globally to tap into specialized skills at lower costs. Choosing…
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