Articles highlighting
Posts
Email marketing is still one of the most powerful tools available to business owners, but success depends on something many people do not fully understand: deliverability. In a recent episode of MindShare, Kevin Chern sat down with Larry Heslin of Email Industries to explain why emails that look “sent” often never reach the inbox and…
In a high-stakes legal firm, a junior associate approached the managing partner with a problem: a client’s contract contained a clause that could expose them to financial risk. The associate explained the issue in detail and waited for instructions. Instead of giving an immediate answer, the managing partner responded with a simple question: What do you think?…
In an ideal world, teams would function like a finely tuned machine, perfectly aligned and working toward shared objectives. However, the real world isn’t so smooth. Emails go unanswered, instructions get lost in translation, and Slack messages are misinterpreted. The outcome? A costly game of broken telephone that silently chips away at your business’s bottom…
Recently, Micki Love of CJ Advertising invited Sanguine CEO Kevin Chern to speak with a group of law firm clients about a subject that rarely gets the direct attention it deserves: the state of health inside law firms, and what it is quietly costing them. The conversation was candid, practical, and grounded in the reality…
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Consider this real-life scenario: A small consulting firm had decent website traffic, over 3,000 visitors monthly, but only received around 5-10 inquiries per month. After a website redesign focused explicitly on conversion optimization, their leads jumped to over…
In the wild world of business, staying still is like wearing concrete boots in quicksand. It’s only a matter of time before you’re stuck, sinking, and surpassed by faster, more agile competitors. Legacy thinking, the practice of sticking with outdated methods just because they used to work, is the T. rex of the corporate world:…
If you have ever felt a little awkward about charging for an endorsed referral, you are not alone. Most professionals have been trained, socially and emotionally, to treat introductions like a favor. A kindness. A networking gesture. Something you do “because you are a good person,” not because it is an asset with measurable business…
In the world of business, the stakes are always high when it comes to choosing strategic partners and vendors. A wrong decision can lead to significant financial losses, operational inefficiencies, and reputational damage. But what happens when the fear of making the wrong choice becomes so overwhelming that business owners and decision-makers find themselves frozen,…
“Burnout is what happens when you try to avoid being human for too long.” — Michael Gungor Let me paint a picture. A fast-scaling consulting firm out of Chicago hit $20 million in revenue in record time. But in the fourth quarter of last year, something odd happened. Projects began slipping. Client satisfaction scores dipped. Two senior…
“The bad news is time flies. The good news is you’re the pilot.”— Michael Altshuler Let’s rewind to 2022. I was advising a mid-sized fintech firm, one with an impressive suite of tools, sharp people, and seemingly airtight systems. Yet, month after month, they couldn’t hit their quarterly growth goals. The leadership team was stuck…
