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Aesop's Fables

Why Aesop’s Fables Belong in Your Home  (And Your Business)

By Kevin Chern | December 18, 2025 |

  Introducing timeless stories to our kids is one of the simplest ways to prepare them for a complicated world. Aesop’s Fables, in particular, pack entire life lessons into a few short paragraphs. They help children (and adults) understand consequences, character, and relationships long before they step into a classroom or a company. The book…

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Why Every Business Should Run An Affinity Marketing Program

By Kevin Chern | December 10, 2025 |

“People naturally reciprocate kindness and opportunity. Give first, and watch what comes back.” If you’re investing in a Channel Partner Program to drive leads and growth, but you’re not running a formal Affinity Marketing Program, you’re leaving a powerful source of referrals—and goodwill—completely untapped. A well-structured affinity program that features a curated Marketplace of industry-adjacent, non-competitive vendors is one of the most cost-effective…

Preventative Health

September Preventive Health Resources: ROI Proof, Engagement Trends & A Must-Listen Podcast

By Sanguine Editorial Team | September 16, 2025 |

This month’s roundup brings together three must-have resources: the hard ROI case for preventative health, fresh global engagement data, and a short podcast connecting healthy employees to recruiting and retention. 1. The ROI Case For Preventative Health Preventative health programs are often seen as “nice extras.” But research shows they’re a strategic imperative when designed…

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The Connector’s Manifesto

By Kevin Chern | June 9, 2025 |

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

Business team discussing cybersecurity in a modern office

Cyber Threats and Data Breaches: How to Build a Resilient Defense Strategy

By Kevin Chern | February 26, 2025 |

The digital economy has unlocked boundless opportunities for businesses, but with opportunity comes risk. Cyber threats and data breaches have become a business owner’s worst nightmare, capable of dismantling years of hard work in a single incident. Whether it’s ransomware attacks, phishing schemes, or insider threats, companies must remain proactive in their approach to cybersecurity.…

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FCC Postpones Implementation of One-on-One Consent Rule: What It Means for Businesses and Consumers

By Kevin Chern | January 30, 2025 |

The Federal Communications Commission (FCC) has recently announced a one-year postponement of the implementation of the one-on-one consent rule outlined in Section 64.1200(f)(9) of its regulations. This rule, designed to combat unlawful text messages, was initially set to take effect on January 27, 2025. However, due to significant legal challenges and compliance concerns, the rule’s…

Innovation Instincts Balancing Creativity and Stability

Innovation Instincts: Balancing Creativity and Stability

By Kevin Chern | December 23, 2024 |

Innovation is the driving force behind growth and competitive advantage. However, the challenge lies in balancing the creative, out-of-the-box thinking that fuels innovation with the stability necessary to keep operations running smoothly. The answer lies in innovation instincts the ability to blend bold, transformative ideas with a solid foundation that ensures long-term success. At Sanguine…

10 Powerful Ways AI Is Driving Business Growth Real World Use Cases

10 Powerful Ways AI Is Driving Business Growth: Real-World Use Cases

By Kevin Chern | November 23, 2024 |

Artificial intelligence (AI) has rapidly transitioned from a futuristic concept to a critical tool for driving business growth across industries. From enhancing customer experiences to streamlining operations, AI is revolutionizing how businesses operate and compete in a fast-paced world. In this article, we’ll explore 10 impactful ways AI is transforming businesses, supported by real-world use…

The Cost of a Data Breach Why Cybersecurity Is a Business Imperative

The Cost of a Data Breach: Why Cybersecurity Is a Business Imperative

By Kevin Chern | November 21, 2024 |

Imagine your business grinding to a halt, customers losing faith in your brand, and financial penalties stacking up all because of a single vulnerability. Data breaches are no longer hypothetical risks; they’re real-world threats that hit businesses across industries. With digital transformation accelerating, cybersecurity is no longer optional it’s the backbone of business resilience. This…

Lessons from Businesses That Thrived During Economic Downturns

Lessons from Businesses That Thrived During Economic Downturns

By Kevin Chern | November 18, 2024 |

Economic downturns can feel like navigating a storm without a map. While some businesses capsize under pressure, others chart a course to resilience, business innovation, and even unprecedented growth. What sets these success stories apart isn’t just luck it’s strategy, adaptability, and a willingness to embrace the opportunities that crises often reveal. In this article,…

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