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“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indie 500 Champ I work with personal injury firms that want to grow through volume. More cases. More matters. More predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s…
“You miss 100% of the shots you don’t take.” — Wayne Gretzky Or in the world of legal marketing: you miss 100% of the cases you don’t convert. You can drive all the traffic in the world to your website, but if your conversion rate is flatlining, all that energy (and ad spend) is going…
