“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…
Legal marketing has always been a battlefield. Firms that capture quality leads at scale dominate, while others struggle to maintain a steady cash flow. If you’re still relying on outdated methods or waiting for referrals to trickle in, you’re leaving money and clients on the table. Third-party leads have become a game-changer for firms looking…
