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Field Note 01: When plans look confident, I look underneath. I’ve spent close to 30 years working inside marketing, sales, product, partnerships, customer retention, revenue systems, and executive decision-making. Scary to write that number down (and also rude of time, if I’m honest). Lately, I’ve been thinking a lot about the patterns I’ve seen. The…
“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indy 500 Champ I work with personal injury firms that want to grow through volume. More cases, more matters, more predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s already…
As business owners, we all know the value of a robust sales pipeline. But what happens when the leads filling that pipeline aren’t the right ones? What happens when you invest in lead providers who promise the world, only to deliver poor-quality contacts, wasted time, and lost revenue? Lead generation is a critical aspect of business…
“Burnout is what happens when you try to avoid being human for too long.” — Michael Gungor Let me paint a picture. A fast-scaling consulting firm out of Chicago hit $20 million in revenue in record time. But in the fourth quarter of last year, something odd happened. Projects began slipping. Client satisfaction scores dipped. Two senior…
“The bad news is time flies. The good news is you’re the pilot.”— Michael Altshuler Let’s rewind to 2022. I was advising a mid-sized fintech firm, one with an impressive suite of tools, sharp people, and seemingly airtight systems. Yet, month after month, they couldn’t hit their quarterly growth goals. The leadership team was stuck…
Most vendor relationships operate in the shadows, leaving you guessing if you’re getting the full picture. That lack of transparency breeds doubt and stalls business trust, two things no growth-minded entrepreneur can afford. Clear, honest communication with your vendors builds solid business trust and unlocks stronger strategic partnerships that drive real success. Importance of Transparency…
“The essence of strategy is choosing what not to do.”— Michael Porter Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle. If you’ve ever watched your acquisition costs climb while your conversion rates stay flat, you’ve likely brushed…
Recently, Anthony Bux joined Keith Dyer on the Circle of Trust Podcast, a show for law firm owners and personnel looking for practical marketing insights. This conversation delivered exactly that. Anthony has spent more than 20 years in the legal industry, with experience across every side of the business. In the early 2000s, Anthony launched…
“The best way to predict the future is to create it.” — Peter Drucker, father of modern management. Peter Drucker knew this well, and it’s a mantra every business leader should live by today. If you’re still playing by the same tired playbook and hoping for different results, you’re already behind. The truth is, the…
“People do business with people they know, like, and trust. And they trust who their friends trust.”— Bob Burg, author of The Go-Giver Referrals drive the highest ROI in small business marketing, so why are they so often ignored? When small business owners think about marketing, their minds often go straight to paid ads, social media,…
