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“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…
When farmers think about tax-saving opportunities, accelerated depreciation on equipment is usually one of the first things that comes to mind. It is familiar, widely discussed, and often built into year-end planning. What is discussed far less often is a potentially valuable one-time tax opportunity tied to newly acquired farmland: Section 180 and the possibility…
Recently, Micki Love of CJ Advertising invited Sanguine CEO Kevin Chern to speak with a group of law firm clients about a subject that rarely gets the direct attention it deserves: the state of health inside law firms, and what it is quietly costing them. The conversation was candid, practical, and grounded in the reality…
When we began rethinking the future of Sanguine Strategic Advisors in 2024, one truth became impossible to ignore: our Senior Leadership Team did not reflect the kind of company we said we wanted to build. Until 2025, our top leadership group consisted of three men, myself included. We were proud of what we had built.…
“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind. Working with companies navigating product-market fit,…
For several years, Section 174 functioned less like a tax incentive and more like a penalty. Expenses that businesses had long deducted immediately, particularly wages and contractor costs tied to internal development, were suddenly required to be amortized over multiple years, often inflating taxable income without any corresponding increase in cash flow. That treatment was…
Law firms are built on pressure. Deadlines, demanding clients, emotionally complex cases, long hours, and high-stakes decisions are part of the profession. In many firms, that pressure is creating a health crisis that is easy to overlook until it becomes costly. Attorneys and staff sit for long stretches, skip meals, lose sleep, delay care, and…
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Consider this real-life scenario: A small consulting firm had decent website traffic, over 3,000 visitors monthly, but only received around 5-10 inquiries per month. After a website redesign focused explicitly on conversion optimization, their leads jumped to over…
Running a law firm is no small feat. Between handling cases, managing client relationships, and staying updated on legal trends, lawyers barely have time to breathe, let alone focus on marketing. That’s where third-party lead providers come in, acting as a bridge between law firms and potential clients. But why exactly do so many law firms rely…
In the wild world of business, staying still is like wearing concrete boots in quicksand. It’s only a matter of time before you’re stuck, sinking, and surpassed by faster, more agile competitors. Legacy thinking, the practice of sticking with outdated methods just because they used to work, is the T. rex of the corporate world:…
