Articles Highlighting AI in Legal Marketing

A lawyer using AI to optimize auto accident lead generation and client acquisition.

The Future of Auto Accident Leads: How AI is Reshaping Case Acquisition

By Kevin Chern | March 14, 2025 |

“The best way to predict the future is to create it.” – Peter Drucker Just a decade ago, personal injury law firms relied heavily on TV ads, billboards, and word-of-mouth referrals to generate auto accident leads. Fast forward to today, and the landscape has changed dramatically. Law firms now harness artificial intelligence (AI) to automate…