Articles Highlighting Client Acquisition Strategies

Legal professionals discussing AI-driven marketing in a modern office.

AI in Legal Marketing: How Technology is Transforming Client Acquisition

By Kevin Chern | February 28, 2025 |

Artificial Intelligence (AI) is revolutionizing industries worldwide, and the legal sector is no exception. From automating mundane tasks to enhancing client interactions, AI is transforming legal marketing and client acquisition strategies. This comprehensive guide delves into how technology is reshaping the legal landscape, offering actionable insights for law firms aiming to stay ahead.​ The Evolution…

Branded vs. Non Branded Leads What Works Best for Your Law Firm

Branded vs. Non-Branded Leads What Works Best for Your Law Firm?

By Kevin Chern | January 29, 2025 |

Leads are the cornerstone of any successful law firm, but not all leads are the same. They fall into two distinct categories: branded and non-branded. Knowing how to navigate these two lead types can help your firm build trust, attract new clients, and grow consistently. So, how do branded and non-branded leads differ? More importantly,…