Articles Highlighting Customer Experience

Customer thinking about switching to a competitor after receiving a business call

Would Your Customers Stay If a Competitor Called Today?

By Kevin Chern | April 18, 2025 |

“It takes months to find a customer… seconds to lose one.” – Vince Lombardi Imagine this scenario: Your most loyal customer receives a call today from your biggest competitor. They offer slightly better pricing, a faster turnaround, or perhaps just a fresh perspective. Ask yourself honestly, would your customer stay loyal or jump ship? The…

Business professionals reviewing digital data

Managing Negative Reviews: Best Practices for Protecting Your Reputation

By Kevin Chern | March 8, 2025 |

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett Customer feedback can make or break a business, and negative reviews are an inevitable part of running any company. Whether they stem from genuine dissatisfaction, misunderstandings, or even unfair…

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Behavioral Targeting for Higher Conversions

By Kevin Chern | September 19, 2024 |

Behavioral targeting is the practice of delivering personalized ads or content to users based on their past behavior. This could include their browsing history, search queries, clicks, purchases, and even time spent on certain pages. By analyzing these behaviors, businesses can gain a deeper understanding of their audience’s preferences, needs, and habits and use that…

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