Articles Highlighting Data-Driven Marketing

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Are You Building Long-Term Value or Just Chasing Revenue?

By Kevin Chern | May 15, 2025 |

 “The best way to predict the future is to create it.” — Peter Drucker, father of modern management. Peter Drucker knew this well—and it’s a mantra every business leader should live by today. If you’re still playing by the same tired playbook and hoping for different results, you’re already behind. The truth is, the future…

Data Driven Lead Generation How to Leverage Analytics for Higher Conversions

Data-Driven Lead Generation: How to Leverage Analytics for Higher Conversions

By Kevin Chern | March 24, 2025 |

“Without data, you’re just another person with an opinion.” — W. Edwards Deming That quote hits differently when you’re looking at a flatlining lead pipeline, doesn’t it? Gut instinct could help you get through a networking event in the modern business jungle, but it won’t optimize your ad spend, align your sales force, or predictably…

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