“The best way to predict the future is to create it.” — Peter Drucker, father of modern management. Peter Drucker knew this well—and it’s a mantra every business leader should live by today. If you’re still playing by the same tired playbook and hoping for different results, you’re already behind. The truth is, the future…
“Without data, you’re just another person with an opinion.” — W. Edwards Deming That quote hits differently when you’re looking at a flatlining lead pipeline, doesn’t it? Gut instinct could help you get through a networking event in the modern business jungle, but it won’t optimize your ad spend, align your sales force, or predictably…
