“You miss 100% of the shots you don’t take.” — Wayne Gretzky Or in the world of legal marketing: you miss 100% of the cases you don’t convert. You can drive all the traffic in the world to your website, but if your conversion rate is flatlining, all that energy (and ad spend) is going…
Leads are the cornerstone of any successful law firm, but not all leads are the same. They fall into two distinct categories: branded and non-branded. Knowing how to navigate these two lead types can help your firm build trust, attract new clients, and grow consistently. So, how do branded and non-branded leads differ? More importantly,…
