Articles Highlighting Marketing Consent

75% of buyers won’t trust brands that mishandle data Stay compliant. Build trust.

Your Guide to Compliant B2B Data Practices in 2025

By Kevin Chern | April 25, 2025 |

“Data is a precious thing and will last longer than the systems themselves.” — Tim Berners-Lee Last October, I sat across the table from a business owner who had just received a cease-and-desist letter from a state attorney general. His offense? He was using a third-party list for B2B email outreach something his competitors were…

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