“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…
“It’s not about having the right opportunities. It’s about handling the opportunities right.”— Mark Hunter Case Study: The $60K Lead That Turned Into $1.2 Million… and the 3,000 That Didn’t Let’s rewind to a midsize legal firm in the Midwest that reached out to us in Q1 of last year. They’d just invested close to…
