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Recently, Jen Kalant, President and Chief Partnerships Officer of Sanguine Strategic Advisors, joined Chris Lavoie on the Partnership Mastermind Podcast to discuss what it really takes to build partnerships that drive business impact. Their conversation explored why strong partner programs require more than enthusiasm. They depend on real executive buy-in, a clear value proposition for…
There is a stubborn belief in business that introductions should always be free. The argument usually sounds noble: your network is built on trust, goodwill, and authentic relationships, so monetizing an introduction somehow cheapens it. If you really believe in helping people, the thinking goes, you should open doors simply because it is the right…
You launched a partner program six months ago. You’ve got a basic portal set up, a few referral agreements signed, and a spreadsheet tracking who sent what. But here’s the reality: most of your partners have gone quiet, leads are slipping through the cracks, and you’re spending more time chasing updates than celebrating closed deals.…
In today’s competitive business landscape, forming strategic partnerships is not just a smart move; it’s often a necessity. The right partnership can open doors to new markets, provide access to resources, and foster innovation, helping your business achieve growth that would be difficult to accomplish alone. But how do you go about building these valuable…
