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This month’s roundup brings together three must-have resources: the hard ROI case for preventative health, fresh global engagement data, and a short podcast connecting healthy employees to recruiting and retention. 1. The ROI Case For Preventative Health Preventative health programs are often seen as “nice extras.” But research shows they’re a strategic imperative when designed…
“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to build and launch many founders skip the most foundational step: building an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies…
On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value CreationA Manifesto by Kevin Chern, CEO of Sanguine Strategic Advisors and Introzy “The essence of morality is to produce the greatest amount of good.”— Jeremy Bentham “It is not from the benevolence of the butcher, the brewer, or the baker that we expect…
“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…
“Smooth seas do not make skillful sailors.” — African Proverb A few months ago, I had a conversation with the CEO of a mid-market logistics company. Revenue had plateaued. Margins were thinning. Competitors were folding—or getting acquired. Yet somehow, they were growing. Not explosively, but steadily. Adding new clients. Launching adjacent services. Holding their margins.…
“Growth is never by mere chance; it is the result of forces working together.” — James Cash Penney, founder of J.C. Penney Scaling a business is never a matter of chance, it’s the result of strategic planning, calculated decisions, and coordinated efforts across every aspect of the company. While growth is a universal goal for…
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder of Amazon.com Your reputation is often shaped by what people say about you online. One negative Google review can be enough to turn away potential customers and hurt your business. It doesn’t matter how great your service…
“The goal is to turn data into information, and information into insight.” — Carly Fiorina, Former CEO of HP The Challenge: Many businesses are stuck in a growth rut, thinking they need new products, a bigger budget, or shiny new channels to make progress. But what if your next big leap is already hiding in…
“By failing to prepare, you are preparing to fail.” — Benjamin Franklin, Founding Father of the United States If there’s one thing every executive should tattoo on the inside of their strategic brain—it’s that quote. We live in a time when a single post can erase a decade of brand equity, a rogue employee can…
“A budget is telling your money where to go instead of wondering where it went.” — Dave Ramsey, American radio personality and CEO of Ramsey Solutions Let’s be blunt: Most organizations don’t have a hiring problem—they have a budgeting problem disguised as one. The typical hiring strategy resembles a fire drill more than a business…
