āGrowth is never by mere chance; it is the result of forces working together.ā ā James Cash Penney, Founder of J.C. Penney I once advised a tech company that had just crossed $50 million in annual recurring revenue. On the surface, everything looked stellarāinvestors were satisfied, customers were renewing, and the team was expanding. But…
Read MoreĀ āThe best way to predict the future is to create it.ā ā Peter Drucker, father of modern management. Peter Drucker knew this wellāand itās a mantra every business leader should live by today. If youāre still playing by the same tired playbook and hoping for different results, youāre already behind. The truth is, the future…
Read MoreThat conversation is happening whether you’re listening or not. And in most cases, it’s a Google review steering your reputation without your input. Itās not a product flaw.Itās not a marketing problem. Itās not even the competitor who seems to be everywhere. Itās the overlooked power of reputation management.or more specifically, the lack of it.…
Read MoreāOutsourcing is no longer an optional tool. For competitive success and innovation, companies will have to increasingly look at forming long-term relationships with strategic partners in the outsourcing game.ā ā Michael F. Corbett, founder and chairman of the International Association of Outsourcing Professionals (IAOP). Benefits of Strategic Partnership The Hidden Pitfalls of Relying on External…
Read MoreāReputation is an outcome; character is the cause.ā ā Eric Thomas, renowned Fortune 500 speaker A couple of months ago, I was working with a fintech startup that had just launched a lead-gen email campaign targeting CFOs across North America. They had a killer offer, the subject lines were sharp, and open rates were promising.…
Read MoreāTrust is earned in drops and lost in buckets.ā ā Kevin Plank,CEO Under Armour. Letās not sugarcoat it: the regulatory hammer is swinging, and itās already landed on more than a few high-profile companies. In 2024 alone, U.S. federal and state agencies issued 12 major enforcement actions tied to marketing compliance and consumer protection. The…
Read MoreāThereās nothing more expensive than money.ā ā Benjamin Franklin In early 2023, I agreed to consult for a family-owned restaurant group in the Midwest four locations, a loyal following, and a post-pandemic rebound in full swing. But they had one big problem: cash flow. The CFO, newly hired, walked me through the books. A handful…
Read MoreāThe bad news is time flies. The good news is youāre the pilot.ā ā Michael Altshuler Letās rewind to 2022. I was advising a midsized fintech firm one with an impressive suite of tools, sharp people, and seemingly airtight systems. Yet, month after month, they couldnāt hit their quarterly growth goals. The leadership team was…
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