Written by Sanguine Editorial Team B2B partnerships are a powerful growth engine when managed well. For new partner managers, especially those stepping into their first structured referral or ecosystem program, the learning curve can be steep. Theyāre tasked with handling relationships, incentives, systems, and sales alignment, often without a roadmap. The good news? Most mistakes are…
Written by Kevin Chern Multitasking is often misunderstood. It isnāt just doing two things at once. Itās the attempt to switch rapidly between tasks, thinking weāre being efficient. You might believe youāre handling work emails while on a conference call, but what youāre really doing isĀ task-switching. Task-switching means bouncing between different activities, which causesĀ mental friction. Your…
Written by Sanguine Editorial Team You launched a partner program six months ago. You’ve got a basic portal set up, a few referral agreements signed, and a spreadsheet tracking who sent what. But here’s the reality: most of your partners have gone quiet, leads are slipping through the cracks, and you’re spending more time chasing updates…
Written by Kevin Chern Strategic patience is the delicate balance between knowing when to act and when to wait. Itās not passively sitting back, itās intentional waiting while planning the next move. The best businesses resist the urge to chase short-term wins, opting to lay solid foundations for sustainable growth. Companies like Apple and Amazon exemplify…
Written by Kevin Chern The hiring process can feel like a marathon, and as time drags on, the temptation to settle for a āgood enoughā candidate grows stronger. With tight timelines and mounting pressure, itās easy to convince yourself that filling the role quickly is the right move. But hereās the catch: settling for average talent…
Written by Kevin Chern āBeware of little expenses. A small leak will sink a great ship.āā Benjamin Franklin In 2019, a mid-sized logistics company approached a consultant for help scaling. They thought they had a revenue problem. But after a three-week audit, something else emerged: they were bleeding nearly $800,000 annually in overlooked expenses, such as…
The āAnonymous Wellness Coachā Conversation That Reminded Me About The Asset Each One Of Us Owns
Written by Kevin Chern I had a conversation recently with a wellness coach who works with founders. Iām going to keep them anonymous, because the point here is not who they are. The point is what this conversation unlocked. This person is smart, thoughtful, and in the middle of a positioning shift. Less āhereās my workout…
Written by Kevin Chern Why Every Marketing Agency Should Offer Partnerships-as-a-Service The marketing landscape is undergoing a fundamental shift. As digital advertising costs soar, competition intensifies, and consumers grow increasingly skeptical of traditional marketing tactics, forward-thinking agencies are discovering a powerful solution: Partnerships-as-a-Service (PaaS). For marketing agencies looking to differentiate themselves, increase margins, and deliver exceptional…
Written by Kevin Chern Partner programs, such as referrals, affiliates, channel sales, and strategic alliances, are often treated like a switch you flip. Launch a portal, announce a commission, send a few emails, and expect deals to start flowing. When that doesnāt happen in the first 30ā90 days, leadership concludes āpartners donāt work for usā and…
Written by Kevin Chern In todayās competitive business landscape, formingĀ strategic partnershipsĀ is a necessity. The right partnership can open doors to new markets, provide access to resources, and foster innovation, helping your business achieve growth that would be difficult to accomplish alone. But how do you go about building these valuable alliances? Letās explore the key steps…
