Written by Kevin Chern Company culture, in many organizations, is just something to put on the website. They are empty words put together to boost their image to the outside world. However, culture should be a guiding force. When other businesses are looking for a potential partnership or employees are unsure how to handle a situation,…
Written by Kevin Chern I believe the future of growth belongs to endorsed referrals, not louder ads, not bigger funnels, not more impressions. Endorsement is reputation in motion. It is trust traveling from one human to another, carrying context, credibility, and a quiet kind of urgency. I recently joined Chris Bruner for a podcast conversation that…
Written by Kevin Chern The Bus Factor is a gauge of your businessās resilience. It assesses the extent to which your operations depend on a small number of individuals. If only one person knows the inner workings of a critical process, your Bus Factor is dangerously low. While we like to think everyone is replaceable, the…
Written by Kevin Chern In an ideal world, teams would function like a finely tuned machine, perfectly aligned and working toward shared objectives. However, the real world isnāt so smooth. Emails go unanswered, instructions get lost in translation, and Slack messages are misinterpreted. The outcome? A costly game of broken telephone that silently chips away at…
Written by Sanguine Editorial Team For a long time, the playbook for growing a business was incredibly predictable: if you wanted more revenue, you hired more sales reps to make more calls, or you dumped more money into Facebook and Google ads. This is what we call Sales-Led Growth (SLG). For a decade, it worked. But if youāve tried…
Written by Kevin Chern āYour brand isnāt what you say it isāitās what Google says it is.ā ā Chris Anderson Picture this scenario: A thriving local coffee shop in Austin, Texas, was averaging a modest 3.8-star rating on Google. The owner realized reviews were directly affecting foot traffic, so they decided to focus on generating positive…
Written by Kevin Chern There is a stubborn belief in business that introductions should always be free. The argument usually sounds noble: your network is built on trust, goodwill, and authentic relationships, so monetizing an introduction somehow cheapens it. If you really believe in helping people, the thinking goes, you should open doors simply because it…
Written by Kevin Chern āIt takes 20 years to build a reputation and five minutes to ruin it. If you think about that, youāll do things differently.ā ā Warren Buffett Customer feedback can make or break a business, and negative reviews are an inevitable part of running any company. Whether they stem from genuine dissatisfaction, misunderstandings,…
Written by Kevin Chern The Challenge: Many businesses are stuck in a growth rut, thinking they need new products, a bigger budget, or shiny new channels to make progress. But what if your next big leap is already hiding in the data youāve been collecting all along? A Quick Insight: Take an e-commerce business, for example.…
Written by Kevin Chern Many businesses reach a point where growth slows, not because of a lack of resources, but because everything revolves around a single person. Maybe itās the founder who approves every decision, the sales manager who closes every deal, or the IT specialist who knows every system inside out. At first, it feels…
