The Business Bulletin

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The Connector’s Manifesto

By Kevin Chern

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

Breaking the Bottleneck: How to Stop Your Business from Growing Around One Person

Many businesses reach a point where growth slows, not because of a lack of resources, but because everything ...
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The Biggest Mistakes New Partner Managers Make

B2B partnerships are a powerful growth engine when managed well. For new partner managers, especially those stepping into ...
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The Illusion of Multitasking: Why Doing More Could Be Slowing You Down

Multitasking is often misunderstood. It isn’t just doing two things at once. It’s the attempt to switch rapidly ...
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What Makes a Partner Program Actually Work (and Why Most Don’t)

You launched a partner program six months ago. You've got a basic portal set up, a few referral ...
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Strategic Patience: Why the Best Businesses Don’t Rush to the Top

Strategic patience is the delicate balance between knowing when to act and when to wait. It’s not passively ...
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When ‘Good Enough’ Isn’t Enough: The Hidden Costs of Settling for Mediocre Talent

The hiring process can feel like a marathon, and as time drags on, the temptation to settle for ...
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Sanguine Blog Images (4)

How to Spot & Stop Overspending in Your Company Before It Hurts

“Beware of little expenses. A small leak will sink a great ship.”— Benjamin Franklin In 2019, a mid-sized ...
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treat your network as an asset

The “Anonymous Wellness Coach” Conversation That Reminded Me About The Asset Each One Of Us Owns

I had a conversation recently with a wellness coach who works with founders. I’m going to keep them ...
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Why Every Marketing Agency Should Offer Partnerships-as-a-Service

Why Every Marketing Agency Should Offer Partnerships-as-a-Service The marketing landscape is undergoing a fundamental shift. As digital advertising ...
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Partnerships Are a Flywheel, Not a Campaign

Partner programs, such as referrals, affiliates, channel sales, and strategic alliances, are often treated like a switch you ...
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Sanguine Blog Images (3)

How to Build Strategic Business Partnerships That Drive Growth

In today’s competitive business landscape, forming strategic partnerships is a necessity. The right partnership can open doors to new markets, ...
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Sanguine Blog Images

Operating With Intention: How I Think About a “Driven” Business

Operating With Intention: How I Think About a “Driven” Business I’ve spent my career building businesses and helping ...
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Sanguine Blog Images (1)

Running Introzy Like A Luxury Car

When people hear “Introzy,” they often think about features, integrations, and partner workflows. I don’t. I think about ...
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Sanguine Blog Images (2)

Why Your Business Is Never Too Small For a Formal Referral Program

Why Your Business Is Never Too Small For a Formal Referral Program If you're running an early-stage company, ...
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Sanguine Blog Images (1)

Why Fringe Benefit Plans Require Early Implementation for Maximum Tax Savings

The Time-Sensitive Nature of Tax Mitigation Through Fringe Benefits When business owners and their advisors discuss tax mitigation ...
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Sanguine Blog Images (1)

Stop Giving Away Your Most Valuable Asset: How to Monetize Your Network Without Losing Your Soul

Stop Giving Away Your Most Valuable Asset: How to Monetize Your Network Without Losing Your Soul For most ...
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Sanguine Blog Images

The Strategic Case for Curated Marketplaces in Professional Services

The Strategic Case for Curated Marketplaces in Professional Services Why the most successful advisory firms are building partner ...
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Debra Sunderland

My Day with Debra: Lessons in Leadership

My Day with Debra Sunderland: Lessons in Leadership Yesterday I spent time in a leadership discussion led by ...
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