The Business Bulletin

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The Connector’s Manifesto

By Kevin Chern

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

How to Generate & Leverage Positive Reviews for Business Growth

By Kevin Chern | March 18, 2026

Mar 18 2026

Why Partner-Led Growth Is Overtaking Sales-Led Growth (And Why Every Small Business Needs a System)

For a long time, the playbook for growing a business was incredibly predictable: if you wanted more revenue, ...

How to Generate & Leverage Positive Reviews for Business Growth

“Your brand isn’t what you say it is—it’s what Google says it is.” – Chris Anderson Picture this ...

Why It’s Okay to Get Paid for Making Introductions

There is a stubborn belief in business that introductions should always be free. The argument usually sounds noble: ...

Managing Negative Reviews: Best Practices for Protecting Your Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about ...

Are Growth Opportunities Buried in Your Data?

The Challenge: Many businesses are stuck in a growth rut, thinking they need new products, a bigger budget, ...

Breaking the Bottleneck: How to Stop Your Business from Growing Around One Person

Many businesses reach a point where growth slows, not because of a lack of resources, but because everything ...

The Biggest Mistakes New Partner Managers Make

B2B partnerships are a powerful growth engine when managed well. For new partner managers, especially those stepping into ...

The Illusion of Multitasking: Why Doing More Could Be Slowing You Down

Multitasking is often misunderstood. It isn’t just doing two things at once. It’s the attempt to switch rapidly ...

What Makes a Partner Program Actually Work (and Why Most Don’t)

You launched a partner program six months ago. You've got a basic portal set up, a few referral ...

Strategic Patience: Why the Best Businesses Don’t Rush to the Top

Strategic patience is the delicate balance between knowing when to act and when to wait. It’s not passively ...

When ‘Good Enough’ Isn’t Enough: The Hidden Costs of Settling for Mediocre Talent

The hiring process can feel like a marathon, and as time drags on, the temptation to settle for ...

How to Spot & Stop Overspending in Your Company Before It Hurts

“Beware of little expenses. A small leak will sink a great ship.”— Benjamin Franklin In 2019, a mid-sized ...

The “Anonymous Wellness Coach” Conversation That Reminded Me About The Asset Each One Of Us Owns

I had a conversation recently with a wellness coach who works with founders. I’m going to keep them ...

Why Every Marketing Agency Should Offer Partnerships-as-a-Service

Why Every Marketing Agency Should Offer Partnerships-as-a-Service The marketing landscape is undergoing a fundamental shift. As digital advertising ...