That conversation is happening whether you’re listening or not. And in most cases, it’s a Google review steering your reputation without your input. It’s not a product flaw.It’s not a marketing problem. It’s not even the competitor who seems to be everywhere. It’s the overlooked power of reputation management.or more specifically, the lack of it.…
“Outsourcing is no longer an optional tool. For competitive success and innovation, companies will have to increasingly look at forming long-term relationships with strategic partners in the outsourcing game.” — Michael F. Corbett, founder and chairman of the International Association of Outsourcing Professionals (IAOP). Benefits of Strategic Partnership The Hidden Pitfalls of Relying on External…
“Reputation is an outcome; character is the cause.” — Eric Thomas, renowned Fortune 500 speaker A couple of months ago, I was working with a fintech startup that had just launched a lead-gen email campaign targeting CFOs across North America. They had a killer offer, the subject lines were sharp, and open rates were promising.…
“Trust is earned in drops and lost in buckets.” — Kevin Plank,CEO Under Armour. Let’s not sugarcoat it: the regulatory hammer is swinging, and it’s already landed on more than a few high-profile companies. In 2024 alone, U.S. federal and state agencies issued 12 major enforcement actions tied to marketing compliance and consumer protection. The…
“There’s nothing more expensive than money.” — Benjamin Franklin In early 2023, I agreed to consult for a family-owned restaurant group in the Midwest four locations, a loyal following, and a post-pandemic rebound in full swing. But they had one big problem: cash flow. The CFO, newly hired, walked me through the books. A handful…
“The bad news is time flies. The good news is you’re the pilot.” — Michael Altshuler Let’s rewind to 2022. I was advising a midsized fintech firm one with an impressive suite of tools, sharp people, and seemingly airtight systems. Yet, month after month, they couldn’t hit their quarterly growth goals. The leadership team was…
“Data is a precious thing and will last longer than the systems themselves.” — Tim Berners-Lee Last October, I sat across the table from a business owner who had just received a cease-and-desist letter from a state attorney general. His offense? He was using a third-party list for B2B email outreach something his competitors were…
“Do not cut your expenses until you know what they are.” — Warren Buffett In 2021, I met the founder of a Chicago-based e-commerce company at a roundtable. Let’s call him Eric. His company was bleeding cash burning $90K a month on fulfillment, support, and internal tech management. His growth was stalling, but he feared…
“The essence of strategy is choosing what not to do.” — Michael Porter Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle. If you’ve ever watched your acquisition costs climb while your conversion rates stay flat, you’ve…
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Consider this real-life scenario: A small consulting firm had decent website traffic over 3,000 visitors monthly—but only received around 5-10 inquiries per month. After a website redesign focused explicitly on conversion optimization, their leads jumped to…
