“Burnout is what happens when you try to avoid being human for too long.” — Michael Gungor Let me paint a picture. A fast-scaling consulting firm out of Chicago hit $20 million in revenue in record time. But in the fourth quarter of last year, something odd happened. Projects began slipping. Client satisfaction scores dipped.…
“An ounce of prevention is worth a pound of cure.” – Benjamin Franklin Let me begin by sharing a cautionary tale. In 2021, a small healthcare provider in New Jersey faced a crippling fine of $62,500. Their crime? A relatively minor violation of HIPAA improper disposal of medical records. While the penalty might seem steep,…
“It takes months to find a customer… seconds to lose one.” – Vince Lombardi Imagine this scenario: Your most loyal customer receives a call today from your biggest competitor. They offer slightly better pricing, a faster turnaround, or perhaps just a fresh perspective. Ask yourself honestly, would your customer stay loyal or jump ship? The…
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry Picture this: It’s 2010, and Starbucks, one of the most successful global brands, finds itself in an unexpected financial crunch. Profits were shrinking, costs were soaring, and competitors were rapidly gaining…
“The best way to predict the future is to create it.” – Peter Drucker If you’re in business today, you’re also in the data business whether you like it or not. From newsletter sign-ups to shopping carts to customer service chats, every digital interaction leaves behind a trail. And for many business owners, collecting that…
“Beware of little expenses. A small leak will sink a great ship.” — Benjamin Franklin In 2019, a mid-sized logistics company approached a consultant for help scaling. They thought they had a revenue problem. But after a three-week audit, something else emerged: they were bleeding nearly $800,000 annually in overlooked expenses duplicated software licenses, unused…
The best marketing doesn’t feel like marketing.” — Tom Fishburne Last year, I sat across from a CEO who had just wrapped her annual marketing review. Great website. Decent lead volume. Solid paid ad ROI. But here’s what kept her up at night: her top competitor, with fewer employees and a smaller budget, was showing…
“Don’t find customers for your products, find products for your customers.” — Seth Godin A few months ago, I met with a founder whose business was stuck in lead gen purgatory. She’d hired two internal SDRs, paid for a B2B intent data platform, tested outbound campaigns, ran $5,000/month on LinkedIn ads, and hired a lead…
“The man who stops advertising to save money is like the man who stops the clock to save time.” — Henry Ford Let me start with a case study that might feel a little too familiar. A SaaS startup with strong backing hit $2 million in annual recurring revenue purely on the back of paid…
“The essence of strategy is choosing what not to do.” — Michael Porter A few years ago, a well-funded e-commerce startup outsourced its entire customer service department to a vendor overseas. The proposal looked airtight: lower costs, round-the-clock coverage, performance-based incentives. Six months later, their Trustpilot rating dropped from 4.6 to 3.1. Response times increased…
