Articles Highlighting Marketing & Brand Strategy

How to Generate & Leverage Positive Reviews for Business Growth

How to Generate & Leverage Positive Reviews for Business Growth

By Kevin Chern | March 7, 2025 |

“Your brand isn’t what you say it is—it’s what Google says it is.” – Chris Anderson Picture this scenario: A thriving local coffee shop in Austin, Texas, was averaging a modest 3.8-star rating on Google. The owner realized reviews were directly affecting foot traffic, so they decided to focus on generating positive feedback. Within six…