The Business Bulletin

Content worth consuming.

Defining Your ICP

5 Reasons Every Business Needs to Build an ICP First

“Don't count the people you reach; reach the people who count.”— David Ogilvy In the rush to build and launch ...
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THE CONNECTOR’S MANIFESTO

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value CreationA Manifesto by Kevin Chern, CEO of Sanguine ...
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Is Your Sales Funnel Helping or Hurting Growth?

“If you're not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few ...
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How Do Top Businesses Keep Growing in Tough Markets?

“Smooth seas do not make skillful sailors.” — African Proverb A few months ago, I had a conversation with the ...
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Business statistics

Are You Scaling Too Fast—Or Not Fast Enough?

“Growth is never by mere chance; it is the result of forces working together.” — James Cash Penney, founder of ...
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customer experience creative collage

How Negative Feedback Impacts Your Business & How to Handle It Professionally

“Your brand is what people say about you when you're not in the room.” — Jeff Bezos, founder of Amazon.com ...
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dynamic data visualization 3d (1)

Are You Leaving Growth Opportunities Buried in Your Data?

“The goal is to turn data into information, and information into insight.” — Carly Fiorina, Former CEO of HP The ...
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crisis management

Prepared or Perished? How to Build a Crisis Management Plan That Protects Your Brand

 “By failing to prepare, you are preparing to fail.” — Benjamin Franklin, Founding Father of the United States  If there’s ...
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the execution

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