The Business Bulletin

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The Connector’s Manifesto

By Kevin Chern

On the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value Creation A Manifesto by Kevin Chern, CEO, Sanguine “The essence of morality is to produce the greatest amount of good.” Jeremy Bentham We live in a world that too often glorifies unpaid effort while demonizing the idea that generosity and gain might coexist.…

The Competitive Advantage of Inclusive Collaboration

Collaboration and inclusivity shape commercial performance in measurable ways. When teams share information across departments, sales cycles shorten ...
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The ROI of Accountability: Boosting Client Retention, Margins, and Execution Discipline

Accountability shows up in the income statement long before it shows up in a values deck. When leaders ...
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Operational Values: Turning Culture into a Competitive Advantage

Company culture, in many organizations, is just something to put on the website. They are empty words put ...
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Endorsed Referrals Are The Future of Business Growth

I believe the future of growth belongs to endorsed referrals, not louder ads, not bigger funnels, not more ...
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The ‘Bus Factor’: Are You Prepared If Key People Disappear?

The Bus Factor is a gauge of your business’s resilience. It assesses the extent to which your operations ...
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Lost in Translation: How Miscommunication Between Teams Drains Profitability

In an ideal world, teams would function like a finely tuned machine, perfectly aligned and working toward shared ...
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Why Partner-Led Growth Is Overtaking Sales-Led Growth (And Why Every Small Business Needs a System)

For a long time, the playbook for growing a business was incredibly predictable: if you wanted more revenue, ...
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How to Generate & Leverage Positive Reviews for Business Growth

“Your brand isn’t what you say it is—it’s what Google says it is.” – Chris Anderson Picture this ...
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Why It’s Okay to Get Paid for Making Introductions

There is a stubborn belief in business that introductions should always be free. The argument usually sounds noble: ...
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Managing Negative Reviews: Best Practices for Protecting Your Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about ...
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Are Growth Opportunities Buried in Your Data?

The Challenge:  Many businesses are stuck in a growth rut, thinking they need new products, a bigger budget, ...
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Breaking the Bottleneck: How to Stop Your Business from Growing Around One Person

Many businesses reach a point where growth slows, not because of a lack of resources, but because everything ...
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The Biggest Mistakes New Partner Managers Make

B2B partnerships are a powerful growth engine when managed well. For new partner managers, especially those stepping into ...
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The Illusion of Multitasking: Why Doing More Could Be Slowing You Down

Multitasking is often misunderstood. It isn’t just doing two things at once. It’s the attempt to switch rapidly ...
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What Makes a Partner Program Actually Work (and Why Most Don’t)

You launched a partner program six months ago. You've got a basic portal set up, a few referral ...
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Strategic Patience: Why the Best Businesses Don’t Rush to the Top

Strategic patience is the delicate balance between knowing when to act and when to wait. It’s not passively ...
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When ‘Good Enough’ Isn’t Enough: The Hidden Costs of Settling for Mediocre Talent

The hiring process can feel like a marathon, and as time drags on, the temptation to settle for ...
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How to Spot & Stop Overspending in Your Company Before It Hurts

“Beware of little expenses. A small leak will sink a great ship.”— Benjamin Franklin In 2019, a mid-sized ...
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