BIZ BOOM BLOG Content that is worth consuming

Zac Sheffer Joins Sanguine Technology Solutions as Chief Technology Officer to lead AI and platform innovation behind Introzy.

By Sue Foley | January 15, 2026

CHICAGO,Ā Jan. 14, 2026 – Zac Sheffer has joined Sanguine Technology Solutions as Chief Technology Officer, leading AI, engineering, and platform innovation across the company’s product portfolio. With deep experience in scalable SaaS and applied AI, Zac will drive the continued evolution of Introzy and Sanguine’s broader technology platform. Ā Sanguine Technology Solutions (STS) today announced the…

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Chelsey Lambert Joins Sanguine Technology Solutions as President & COO to Lead PartnerOps Platform Introzy and Software Suite Expansion

By Sue Foley | January 13, 2026

CHICAGO,Ā Jan. 12, 2026Ā – Sanguine Technology Solutions (STS) proudly announces the appointment of Chelsey Lambert as President and Chief Operating Officer. A recognized leader in SaaS product development, partnership program management, and marketing strategy, Lambert brings nearly two decades of experience to spearhead the launch of Introzy and a suite of purpose-built technology solutions designed to…

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Building Business Trust: The Power of Transparency in Vendor Relationships

By Sue Foley | January 12, 2026

Transparency in vendor relationships builds trust, fosters honest communication, and strengthens strategic partnerships. This drives business growth, improves collaboration, and leverages expert networks for sustained success.

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Unlocking Growth: How Performance-Based Business Consulting Empowers Small Companies

By Sue Foley | January 11, 2026

Performance-based consulting reduces small business risks by charging only for measurable results. Sanguine Strategic Advisors offers tailored, no-upfront-cost growth strategies and expert partnerships.

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Bridging the Gap: From Planning to Execution in Business Growth

By Sue Foley | January 10, 2026

Sanguine Strategic Advisors helps businesses bridge the gap from planning to execution by identifying growth opportunities, setting clear goals, overcoming challenges, and ensuring risk-free, performance-based growth.

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Unlocking Sustainable Growth: Key Factors for Startups and Law Firms

By Sue Foley | January 8, 2026

Personal injury firms grow best by preparing intake, staffing, and processes before increasing lead volume. Intentional, disciplined growth ensures efficient case conversion and sustainable scaling.

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The Small Businesses Marketing Strategy That’s Often Overlooked (The Referral Blindspot)

By Kevin Chern | January 7, 2026

When is comes to small business marketing, Referrals drive the highest ROI. So why is it so often ignored? ā€œPeople do business with people they know, like, and trust. And they trust who their friends trust.ā€Ā ā€” Bob Burg, author ofĀ The Go-Giver When small business owners think about marketing, their minds often go straight to paid…

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Growth Breaks for PI Firms When Volume Arrives Too Early

By Anthony Bux | January 7, 2026

“Success is where preparation and opportunity meet.” Bobby Unser, 3x Indie 500 Champ I work with personal injury firms that want to grow through volume. More cases. More matters. More predictable inflow. That instinct is right. Volume matters. Where firms get into trouble is not wanting more leads, but assuming volume alone will fix what’s…

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Why Aesop’s Fables Belong in Your HomeĀ  (And Your Business)

By Kevin Chern | December 18, 2025

  Introducing timeless stories to our kids is one of the simplest ways to prepare them for a complicated world. Aesop’s Fables, in particular, pack entire life lessons into a few short paragraphs. They help children (and adults) understand consequences, character, and relationships long before they step into a classroom or a company. The book…

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Why Small Businesses Overlook Referrals

By Kevin Chern | December 17, 2025

The Referral Blind Spot: Why Small Businesses Overlook Their Most Powerful Marketing Asset ā€œPeople do business with people they know, like, and trust. And they trust who their friends trust.ā€ā€” Bob Burg, author ofĀ The Go-Giver Referrals drive the highest ROI in small business marketing—so why are they so often ignored? When small business owners think…

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DALLĀ·E 2024-03-26 01.12.01 - A dynamic 3D rendered image featuring a businessman in a dark suit with red accents, deeply engrossed in writing a blog post. Surrounding his head are

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