“Don’t count the people you reach; reach the people who count.”— David Ogilvy In the rush to launch, many founders skip the most foundational step: build an ICP (your Ideal Customer Profile). It seems obvious, almost too simple. But ignoring it means misalignment that can become impossible to unwind from. Working with companies navigating product-market…
Read More“Take care of your employees, and they’ll take care of your business. It’s as simple as that.”— Bill Gates Health benefits are getting more expensive. And not just a little. The reality for worksite employers is that healthcare costs are climbing faster than revenue growth for many small and midsize companies. What used to be…
Read More“The essence of strategy is choosing what not to do.” — Michael Porter Not every growth plan dies with a bang. Some fade slowly, drained by investments in marketing and sales channels that look shiny but don’t move the needle. If you’ve ever watched your acquisition costs climb while your conversion rates stay flat, you’ve…
Read More“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder of Amazon.com Your reputation is often shaped by what people say about you online. One negative Google review can be enough to turn away potential customers and hurt your business. It doesn’t matter how great your service…
Read MoreWhy Preventative Health Is the Smartest Financial Strategy for 2025 Health care costs are climbing at their fastest pace in two decades. For employers, the numbers tell a clear story: the old “react and reimburse” model no longer works. With chronic conditions driving nearly 90% of total healthcare spending, preventative healthcare is no longer a…
Read More“If you’re not taking care of your customers, your competitors will.”— Bob Hooey, Inspirational Speaker. Setting the Stage A few months ago, I was called in to consult for a fast-scaling software company. They had a well-oiled marketing engine, dozens of leads pouring in monthly, and a charismatic sales team. On paper, everything looked golden.…
Read MoreThis month’s roundup brings together three must-have resources: the hard ROI case for preventative health, fresh global engagement data, and a short podcast connecting healthy employees to recruiting and retention. 1. The ROI Case For Preventative Health Preventative health programs are often seen as “nice extras.” But research shows they’re a strategic imperative when designed…
Read MoreOn the Dignity of Paid Goodwill, Strategic Generosity, and the Liberation of Value CreationA Manifesto by Kevin Chern, CEO of Sanguine Strategic Advisors and Introzy “The essence of morality is to produce the greatest amount of good.”— Jeremy Bentham “It is not from the benevolence of the butcher, the brewer, or the baker that we expect…
Read More“Smooth seas do not make skillful sailors.” — African Proverb A few months ago, I had a conversation with the CEO of a mid-market logistics company. Revenue had plateaued. Margins were thinning. Competitors were folding—or getting acquired. Yet somehow, they were growing. Not explosively, but steadily. Adding new clients. Launching adjacent services. Holding their margins.…
Read More“Growth is never by mere chance; it is the result of forces working together.” — James Cash Penney, founder of J.C. Penney Scaling a business is never a matter of chance, it’s the result of strategic planning, calculated decisions, and coordinated efforts across every aspect of the company. While growth is a universal goal for…
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